In a world where self-care and self-expression go hand-in-hand, clients have become adept in selecting products that embrace their authentic inner selves.
With this in mind, Alterna introduces its Textures & Curls collection from My Hair. My Canvas. Offering five unique formulas, the 100% vegan, silicone-free collection champions authenticity through celebrating natural textures and curl types.
The trend of embracing and enhancing natural texture has never been stronger, and with a huge percentage of women worldwide having wavy, curly or coily hair, Alterna’s Textures & Curls collection is their perfect haircare partner.
Alterna understands that every curl is different and haircare regimes should be personalised for specific textures and needs. With multi-benefit formulas that cater to all curls and reduce the number of needed products, the collection simplifies the curly haircare routine – whilst still achieving amazing results.
THE POWER PLAYERS
Begin Again Curl Cleanser
Improves curl texture and formation, maintains curl patterns and reduces frizz.
Begin Again Curl Conditioner
Hydrates, detangles and defrizzes all textures while enhancing curl definition and form.
More Butter Masque
Nourishes all textures, reduces frizz, and enhances waves, curls and coils with long-lasting bounce and shine.
My Way Curl Defining Gel
Provides a soft, flexible, non-greasy hold and humidity resistance for up to 72 hours.
Loosen Up Curl Elongator
Lengthens curls from initial use and helps to maintain curl and coil pattern.
“Our Textures & Curls collection was created for women who want to care for and embrace their curls as an expression of their unique beauty. This collection gives women the power to celebrate their curls by infusing their hair with mindful ingredients to create an indulgent, sensorial experience.” – Dorothee Dufour, Alterna Global Head of Marketing
ALL THE GOODNESS
For more information on Alterna’s Textures & Curls, visit here
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