WIN a set of Directions’ colour care products!

August 29, 2023

For longer-lasting colour and shimmering shine, the Directions range of vegan and cruelty-free shampoos and conditioners are uniquely formulated to work with the Directions 46 semi-permanent colours to protect and moisturise. 

Directions Pre Colour Shampoo

The first step towards achieving fresh colour. Specially formulated for semi-permanent colours, the Pre Colour Shampoo is a deep cleansing and clarifying shampoo, which prepares the hair by ensuring all product residues are completely removed. By washing with Directions Pre Colour Shampoo, the hair is ready to receive one of the conditioning colours, as the cuticles are open.  

Directions Colour Protecting Shampoo 

Helps keep bright tones more vibrant for longer. Specially formulated for semi-permanent colours, it helps to achieve soft manageable hair with a lavish shine. To improve the longevity of vivid colour even more, it’s best to use Colour Protecting Shampoo with a cooler temperature water.  

Directions Colour Protecting Conditioner

Supports the maintenance of colour after using Directions Colour Protecting Shampoo. Specially made for semi-permanent colours, it gently moisturises the hair whilst locking-in the depth and intensity of every tone.  

Competition is now closed, good luck!