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Jim Shaw’s Top Five Tips for a Men’s Consultation

May 07, 2020

Consultation services are incredibly important to be able to provide your male clients with the very best service and give them what they want and more.

At TONI&GUY Billericay we give our male clients a full consultation, not only on their hair, but also discussing their skin and use of professional products.

We also allocate our male clients a full 45-minute appointment to ensure we have given the client the best possible service and have them leaving the salon looking and feeling great.

It also gives time to answer any questions they may have in regards to their hair and to recommend suitable hair products for them prior to leaving the salon. With this in mind, here are my top 5 tips on providing the best male consultation…

1. Find out what your client wants from their appointment and discuss with them how this can best be achieved. The consultation process is so important to be able to find out what your client wants before you colour/cut their hair. Listening is key to be able to really understand what your client wants. If your client isn’t 100% sure what they want, you should discuss different options with them, always taking into consideration their face shape, personality and lifestyle. If you can’t achieve in one sitting what the client wants (which can sometimes be the case especially if they want their hair to be coloured a lot lighter) discuss with them why and what you can do instead. Come up with a plan of action on how you can achieve their hair goals and detail realistically with them how long this will take in terms of appointments etc.

2. Ask questions to further understand what your client wants from the appointment. It’s so important to also ask your client questions throughout the consultation process to get more of an idea of what they want. For example, are they happy with their hair at the moment? What would their ideal hairstyle look like? Do they have any inspiration in terms of images/celebrities hair they like etc.

3. Always talk to your client about the products they use on their hair. There are so many products on the market now for men, and a lot of men use the wrong products for what they actually want to achieve with their hair.

Once you have styled your client’s hair, talk to them about the products you are using, why and how they benefit their hair. A lot of men use pomades and waxes but texturizing sprays are more popular than ever and are great for men to use to create a variety of styles and to look incredibly on trend.

4. Leave some time at the end of the consultation for any questions. Having an extra 5-10 minutes at the end of the consultation with your client is so important. This allows them to ask you any questions they may have, whether this be any concerns they have with their hair and also questions in regards to styling.

Men like to have advice on what way would work best to style their hair and any tips and tricks to achieving this look. It’s also a great time again to upsell products, especially if for example the client has concerns that their hair is thin, you can recommend a shampoo that gives their hair volume and volumising styling products too.

5. Always ask your client if there’s anything else they’d like to include within their service. Men no longer want to go into the salon or barbershop for a quick hair cut anymore, they want the full pampering experience. Therefore, always inform your client of all the other services you have on offer should they wish to have more of a pamper in the salon.

At TONI&GUY Billericay we offer a range of men’s grooming services including waxing, beard services and facials, which can be added onto the client’s appointment to allow them to leave the salon feeling extra relaxed and refreshed.

Throughout the full consultation process it’s important to think about your terminology and how you speak to your male clients. With a guy, they don’t want you to discuss too much technical information or go into things too much where it sounds like they have to do a lot to their hair every day. Men want to look great without much effort.

Guys tend to buy whatever you tell them they need. Again, don’t go into too much. This is how you use it and this is the result. They don’t want to know what it’s made of etc. I also think body language with a man when doing a consultation is different too.

They don’t necessarily need you to sit next to them. Listen to them then tell them what it’s going to look like rather than telling them how and technique of haircut.