Business Whats Going on

SHOT! Ken Picton

March 01, 2021

This was the toughest shoot of my life. My mum had just passed away and I didn’t have an ounce of creativity within me.

I was working with Andrew O’Toole, and we were shooting on camera with flash – which is also something I’d never done before, just to add to the stress.

At the end of the shoot, I was in tears because it hadn’t gone the way I wanted. Andrew said to me that people would either get it or they wouldn’t – and luckily, they did!

We had more than 20 front covers across the globe and won lots of awards too. It goes to show, sometimes bad things happen at just the right time.