Events concept celebrates 20th Anniversary on a CRUISE

October 25, 2019 concept, the home of much-loved milk_shake, celebrated 20 years of beauty this month on a cruise around the Mediterranean.

Founded in 1999 by Ivano Panzeri, concept is the core of professional haircare brands milk_shake and No Inhibition. The brand is dedicated to creating products and collections to inspire stylists and consumers around the world. 20 years on, they have 55,000 clients worldwide and have built products known and loved by many.

Its success and creativity was celebrated in style on a cruise around the Mediterranean earlier this month, where stylists showcased their skills and passion for the company.

Happy Birthday concept!