Upgrade incoming! Wella Professionals has modernised Color Touch, making its iconic ammonia-free formula now vegan.
With a built-in Metal Purifier to deliver uncompromised vibrancy and shine, the range promises true-to-tone vibrancy no matter the hair condition.
Its demi-permanent formula delivers intense colour and amazing shine, packed with up to 85% naturally derived ingredients.
Color Touch beautifully fades over 28 washes, making it ideal for your client who wants to adapt their colour according to seasonal trends or social media’s hottest looks.
WIN 17 of the bestselling Color Touch shades plus 21 developers by entering below…
