When is the Right Time to… Invest in Social Media?

July 12, 2023

Social media has become a powerful tool for connecting with clients and promoting services, but when is the right time to really start pushing yourself or your business on these channels?

This week, Matrix Artist Ambassador and founder of The Hair Socials, Simon Townley, offers his top tips for knowing the optimum time to go viral.

1. Have you established firm foundations?

Before diving full on into the world of social media, it’s crucial to establish a strong foundation for your salon business or freelance work. Ensure that your business is running smoothly, providing excellent services and maintaining a loyal customer base. Opening up the social media floodgates before you have the foundations in place could be detrimental to your success. Negative comments on your posts can really hurt, and not just your feelings.

2. Do you know your target audience?

Investing in social media is most effective when you have a clear understanding of your target audience. Take the time to analyse your customer demographics, preferences and behaviours; identify the social media platforms that your target audience frequents the most. This knowledge will enable you to focus your efforts and resources on platforms where your potential clients are most likely to engage with your salon.

3. Have you assessed the competition?

Before making any investment, it’s essential to assess the competitive landscape. Study your competitors’ social media presence and evaluate their strategies. Look for gaps and opportunities where you or your salon can differentiate itself. This analysis will help you tailor your social media approach to stand out in a crowded market. Remember, it’s not about copying your competitors, but rather finding your unique voice and point of difference.

4. Are you financially ready and do you have the resources?

Investing in social media requires both financial resources and expertise. Consider your available budget and the costs associated with maintaining a strong social media presence. If your salon has limited resources, it might be wise to start small and gradually scale up. Additionally, assess your team’s expertise and capacity to manage social media effectively. You may need to train staff members or consider outsourcing to professionals who specialise in social media management.

5. Is your timing right?

Timing is crucial when it comes to social media investment. These digital platforms evolve rapidly, and new features or algorithms can significantly impact engagement and reach. Stay updated on emerging trends and assess their relevance to you and your salon business. Timing your investment to align with these trends can help you maximise the impact of your social media efforts.

For the previous instalment , click here