Business Events

Wella Professionals announces global virtual event – WE Create

June 30, 2022

WE Create is back! After the incredible success of last year’s inaugural WE Create, Wella Professionals is excited to announce it will return for 2022, in what will be their biggest ever virtual event.

Taking place on 18th September 2022, this two-hour global celebration of hairdressing will unite, inspire, entertain, and educate hair professionals all over the world.

This ground-breaking experience will bring together the hairdressing community from all over the globe, inspiring hair professionals everywhere and making it a truly international gathering. 

WE Create is aimed at hairdressers of all levels and abilities and will comprise a two hour programme aimed to deliver the knowledge, tools, and opportunity to flourish, be impactful, and shine like never before.

The action-packed program of entertainment and insight will include ambitious challenges that fully test the skills and knowledge of these top creatives, alongside iconic transformations, exclusive interviews, and styling tips from around the world.

This year’s event will focus on the power of transformation, with Wella experts and leading industry figures sharing their expertise to help stylists and colourists build their businesses, boost their creativity and develop fresh ideas to take back to their clients. 

An iconic team of Global Artists will contribute to WE Create 2022, including James Earnshaw, Robert Eaton, Michelle Thompson, Christelle Barron-Hough and Akin Konizi, as well as International Wella artists.

Registration for this live-streamed event is completely free, with online sign-up available from 27th June 2022. Anyone that registers by 31 August 2022 will be entered into a lottery to win £500 worth of Studio Education vouchers to be used on a Wella education course*. 

For registration visit:

*If the value of your education session or course is over £500, winners will need to contribute the difference. Cannot be redeemed against Master Colour Programme.