Featured Interview

VISIT | The House Of Keune by Bloom

December 01, 2022

Sheona Forrest, Salon Manager for newly opened THE HOUSE OF KEUNE BY BLOOM shows us around this fabulous new space in the heart of London.

HOW DID YOU DECIDE ON THE STYLE OF YOUR SALON INTERIOR?

We have always wanted to showcase the true art of the craft with colour and so at The House of Keune by Bloom, we have integrated vibrant colour elements as part on the guest experience. For example, we installed our colour bar at the centre of the salon as we did not want to hide the process away in the back room, instead we want every guest to be introduced to colour in every visit. We wanted the space to be open and inviting and full or character, highlighting Keune’s culture and ethos throughout.

WHERE DID YOU FIND THE INSPIRATION FOR YOUR DESIGN?

The inspiration came from many years of experience seeing what works and what doesn’t work in a salon environment. The guest experience is at the heart of everything we do, so when creating the space we wanted to build this customer focus into the design. There is space for guests to socialise and relax away from the outside world and we have a fantastic coffee shop and bakery. The space is not just about having your hair done, it is an experience.

DID YOU USE AN INTERIOR DESIGNER?

We did. We presented the floorplan for The House of Keune by Bloom and worked with Barber Designs to shape the salon space into a working model.

DESCRIBE THE VIBE CREATED BY YOUR INTERIOR

Cool, comfortable, spacious, high-quality and natural.

HOW HAVE YOU EMBRACED SUSTAINABILITY WITHIN THE DESIGN

We have introduced hard wearing materials to increase the life span which in turn reduces having to renew after a number of years. We have also introduce a natural moss wall and low voltage LED light throughout.

WHAT SALON SOFTWARE DO YOU USE AND WHAT FEATURE OF IT DO YOU FIND MOST USEFUL?

We use salon IQ, front desk functionality, online booking for our guests and a dedicated salon app, where our team can follow their progress.

WHAT SALON FURNITURE HAVE YOU CHOSEN?

We have used Maletti furniture from its sustainable green line, a company that stands for quality and comfort. Plus, it is a family business with an ethos that aligns with our brand values.

DO YOU HAVE A TEAM DRESS CODE/UNIFORM?

We love that our team can show their character so we have broken away from the traditional hairdresser black uniform.

WHAT DO YOU HOPE IS YOUR CLIENTS’ FIRST IMPRESSION WHEN THEY WALK IN?

We want clients to feel like they are coming into a really fresh, innovative salon space – a creative environment with lots of colour influences. It’s really important that it’s welcoming, warm and has personality and character.

TELL US WHAT ARE THE KEY ELEMENTS OF YOUR SALON DESIGN?

A key element is the layout and flow of the open space. We want clients to feel comfortable and relaxed and so the ease of movement and freedom element was a top priority.

DO YOU HAVE ANY CURATED PIECES OR SPECIAL FEATURES/AREAS IN THE SALON?

The Colour Bar centrepiece is the beating heart of our space then everything branches off from there. The Comptoir Gourmand bakery and coffee shop is open to the public and heightens the experience and value of the space. Our dedicated barber section ensures that all services are visible and catered for and our luxurious spa like area is a private and relaxing space for hair treatments.

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