Venturing into Vivids | Alex Thaddeus

August 03, 2023

The hair industry has witnessed a remarkable shift in recent years, with vibrant and unconventional hair colours becoming a popular trend. From pastel pinks to neon blues, individuals are embracing their creative side and using vivid hair colours as a means of self-expression. Salon owners have a unique opportunity to tap into the vivid hair market and propel their business to new heights. Here, Alex Thaddeus offers some valuable insights and tips to navigate this exciting industry.

Research and Familiarisation

Before venturing into the vivid hair market, it is crucial to conduct thorough research and gain a deep understanding of the trend. Explore various vivid hair colours, techniques and styles that are currently in demand; familiarise yourself with the process of achieving vivid colours, including the necessary products, equipment and maintenance requirements. Attend industry events, workshops and conferences to learn from experienced professionals and stay up to date with the latest trends.

Assessing Client Demand

Evaluate the existing clientele of your salon to determine if there is sufficient demand for vivid hair colours. Study the preferences of your clients and analyse whether they are open to experimenting with bold and vibrant shades. Engage in conversations and gather feedback to gauge their interest. Additionally, consider the demographic factors – such as age, location and lifestyle – that may influence the demand for vivid hair colours in your area.

Expanding Your Skillset

To provide vivid hair colour services, it is essential to expand your skillset and train your staff accordingly. To do this, invest in professional training programs and workshops that specialise in vivid hair colour techniques. Ensure that your stylists are well-versed in colour theory, bleaching, toning and colouring techniques specific to vivid shades. This expertise will allow you to deliver exceptional results and gain the trust of your clients.

Updating Salon Infrastructure

Introducing vivid hair colours may require updating your salon’s infrastructure and investing in new equipment and products. Consider incorporating additional colour stations, specialised hair colour products and vibrant colour lines. Ensure that you have the necessary tools – including high-quality hair dyes, brushes, foils and developer creams – to achieve the desired results. Creating a dedicated space for vivid hair colour services can also enhance the overall client experience.

Marketing and Promotion

Promoting your entry into the vivid hair market is crucial to attract new clients and communicate the new services to your existing clientele. Develop a comprehensive marketing strategy that includes both digital and traditional channels – this includes creating engaging social media content, showcasing before and after transformations and sharing client testimonials. Additionally, update your salon’s website, print promotional materials and display captivating visuals within your establishment to highlight these new offers.

Pricing and Profitability

It is important to determine competitive pricing structures for vivid hair colour services, whilst also considering the cost of materials, additional training and time required for each appointment. You can assess the profitability of introducing vivid hair colours by analysing the demand, pricing and operational costs. Consider bundling services, offering package deals, or loyalty programs to incentivise clients and maximise revenue.

Venturing into the vivid hair market can be a rewarding expansion for salon owners looking to diversify their services and stay ahead of industry trends. By conducting thorough research, training your staff, updating your infrastructure and implementing effective marketing strategies, you can successfully tap into this exciting market segment. Embrace the opportunity to unleash your creativity, attract new clients and build a reputation as a salon that offers exceptional vivid hair colour services.

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