Valentine’s Day Hair Inspiration

February 09, 2024

With Valentine’s Day just around the corner, we caught up with the queen of colour, Suzie McGill, Artistic Director at Rainbow Room International and current British Colour Technician of the Year, to find out how to create the perfect Valentine’s Day inspired red hair colour…


“As we had previously coloured my model’s hair a gorgeous fire-inspired orange, we did not need to pre-lighten the hair when it came to creating this delicious candy apple red hue.

For clients with a darker base, however, you will need to pre-lighten the hair before applying your red. Using a product like Schwarzkopf BLONDME Bond Enforcing Premium Lightener is a great choice for minimising hair breakage, whilst also achieving lift with a clean finish and shine.

When creating this red tone, I wanted it to look as vibrant as possible, with a gorgeous sleekness and shine. With this in mind, product selection was absolutely crucial.

Firstly, I used Schwarzkopf Professional Red Chroma on top of 8.77-077 roots and L –77 for mid-length to ends. As well as offering a vibrant colour, this intense pigment cared for the hair to ensure it looked as healthy and glossy as possible.

I then used Schwarzkopf Professional Chroma ID Red Bonding Color Mask to create maximum punch and shine, before finishing with smooth, sleek styling to show off the colour to its full potential – this allowed all of the different colour-merging and blending techniques to shine through.”