Starting your freelance journey as a stylist is an exciting and empowering step, but it’s essential to begin with a clear objective. Ask yourself: What does success look like to me? Is it a fully-booked schedule with loyal clients, a thriving online presence or the freedom to balance your personal life and career? Once you know what you’re aiming for, make a realistic plan to get there. Set achievable goals and give yourself the time and space to build your brand. Success rarely happens overnight, but with focus and persistence, you’ll get there.
The freelance hairdressing world is a dynamic landscape, constantly evolving. With the presence of social media, it can feel overwhelming for new stylists to navigate the path to success. While platforms offer valuable tools for showcasing talent and connecting with potential clients, it’s crucial to remember the enduring power of human connection and the fundamentals of building a thriving business. Social media can create unrealistic expectations and a sense of instant gratification. Whilst it can often seem like success happens overnight, we know that true success in our industry is built on a solid foundation of human connection, exceptional skills and consistent effort.
Prioritise real-world connections. In the age of digital dominance, it’s easy to overlook the power of face-to-face interaction. Attending industry events, joining local groups and actively engaging in networking opportunities are crucial. These interactions allow you to build relationships with other professionals, learn from experienced stylists and gain valuable insights into the local market. Remember, word-of-mouth remains one of the most powerful marketing tools; in order to build lasting relationships that will translate into referrals, be sure to provide exceptional services to every client.
Freelance hairdressing offers a world of opportunities, so consider what path suits you best. Do you dream of creating an at-home salon for a more intimate client experience? Perhaps you’re drawn to the fast-paced world of editorial work, or you’d like to travel as a session stylist? Each avenue requires different skills, commitments and income streams, so do your research to understand what’s involved and how you can make it sustainable. Don’t be afraid to shadow experienced professionals in your chosen field either – it’s a fantastic way to learn the ropes and gain insight before diving in fully.
Build an online presence, but don’t rely solely on it. While social media can be a valuable tool for showcasing your work and connecting with potential clients, it’s essential to maintain a balanced approach and always have a Plan B. If you’ve built a business on a platform, you may lose everything if something changes (like TikTok potentially being banned in certain countries, for example!). Create a professional website to serve as your online portfolio, showcasing your best work and providing clients with valuable information about your services and pricing. Explore other online platforms, such as local directories and industry-specific websites too, this can broaden your reach and help you connect with a wider audience.
Focus on client retention. Building a loyal clientele is key to long-term success, and implementing strategies to nurture existing relationships and encouraging repeat business is crucial. Consider offering incentives to loyal clients, such as exclusive concessions, complimentary product samples or personalised recommendations.
Remember that building a successful freelance career takes time and dedication. Focus on providing exceptional service, nurturing client relationships and continuously improving your skills. By prioritising human connection, building a strong foundation and remaining adaptable to the ever-changing industry landscape, you can create a thriving and fulfilling career in the hairdressing industry.
