The New Kid on the Salon Software Block

October 13, 2023

This week saw the launch of a brand-new generation of salon software, Floomly. Created by hairdressing business specialist, Sam Austin-Smith – previous Managing Director at the Fantastic Hairdresser and daughter of its founder, Alan Austin-Smith – the software has been crafted with hairdressing at its heart and profit at its head.

“Our core belief is that business data is worthless unless you know three things: what you need, how to find it and what to do with it when you find it. With our feet firmly planted in the salon industry, we view tech and software from a different perspective: yours.” – Sam Austin-Smith, Ceo and Founder

Sam has accumulated decades worth of industry experience as well as a catalogue of conversations shared with salon business owners during this time. It is these chats, findings and unique insights that Sam has drawn upon to build a responsive, reliable system that addresses the real issues facing real salons. The result: savvy salon software without the tech headache.


What is Floomly?

Playful and quirky, the name ‘Floomly’ came to Sam in a ‘lightbulb moment’ whilst riding on a theme park log flume – conjuring the carefree and fun idea of “transporting you where you want to go, bringing all the information into one pool, constantly funnelling in the right direction – i.e, everything Floomly aims to do for your salon business!” says Sam.

Describing Floomly as a “problem solver, task do-er, mentor, phone-a-friend, business developer and educator”, Sam’s previous in-salon experience has enabled her to identify where existing software is failing to deliver. Plus, the user-friendly dashboard offers a simplified snapshot of your business bringing ONLY the information you need to know, with zero time wasting.


How can Floomly work for your salon business:

  • It can devise and input your 2-year salon plan, profit targets and team goals, all with the helping hand of The Fantastic Hairdresser Business Coach.
  • It is ready-to-go with focused targets, plus a simplified system to track and benchmark.

Created for anyone working in a salon environment – namely salon owners, salon managers, stylists, front of house teams and rent-a-chair salon owners – Floomly’s considered approach eradicates some of the most common ‘tech-aches’. Including:

  • Spending time pulling reports that show different figures and conflicting information.
  • Being told by your software provided ‘I’m afraid we don’t have a report for that.’
  • Waiting for your colleague to finish checking someone in/out before you can see the diary.
  • Having your software drop out and not having access to vital customer records.
  • Being locked into a contract you aren’t happy with.


Sam concludes, “It’s a Floomly future goal to turn our profits and successes into the wider success of the industry. We love this industry, and it has been where our family has worked for over 40 years, we want to help where it’s hurting, and it’s central to our business vision.”

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