Summertime and the Selling is Easy

August 03, 2023

The summer months bring a surge of clients to hair salons, eager to refresh their looks and maintain healthy hair under the scorching sun. However, this is not just an opportunity to showcase your skills, but also a prime time to boost your salon’s retail sales. This week, F&M are here to provide some key tips for you to increase your retail profits this summer…

Create an Attractive Retail Display

First impressions matter, so ensure your retail products are prominently displayed in an appealing and organised way. Design an eye-catching display that showcases your products and entices customers to explore further – this can be done through using visual merchandising techniques such as colour coordination, proper lighting and strategic product placement to draw attention. You should also consider incorporating seasonal themes or offers to capture the spirit of summer.

Offer Summer Promotions and Bundles

Everyone loves a good deal, especially during the summer season. It’s a good idea to create enticing promotions and product bundles that encourage customers to explore new products or stock up on their favourites. Consider offering discounts on complementary products, limited-time offers, or exclusive seasonal packages. You could also collaborate with your product suppliers to negotiate special deals that you can pass on to your clients, further incentivising them to make a purchase.

Provide Product Recommendations

As a hairdresser, you possess valuable expertise that can help clients choose the right products for their specific needs. So, it is crucial that you offer personalised recommendations to customers based on their hair type, texture and concerns. Explain the benefits of each product, highlighting how it can address their summer hair challenges, such as UV protection, hydration, frizz control or colour preservation. By demonstrating your knowledge and genuine interest in their haircare, customers will be more likely to trust and purchase the recommended products.

Social Media

In today’s digital age, social media platforms are invaluable tools for marketing and promoting retail products. Use platforms such as Instagram, Facebook and TikTok to showcase your products, share styling tips and announce summer promotions. Engage with your audience by posting user-generated content and before-and-after transformations, encouraging customers to tag your salon and the products they purchased. This will not only increase your brand visibility, but will also create a sense of community, ultimately driving retail sales.

Train and Empower Your Team

Ensure that your salon team is well-informed about the retail products you offer. Regularly train them on the features, benefits and usage of each item so they can confidently recommend them to clients. Encourage your team to share personal testimonials and experiences with the products – their genuine enthusiasm can be contagious. Motivate them with incentives or commissions for retail sales, fostering a sales-driven culture within your salon.

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