Be Bold with Your Consultation
Don’t be afraid to offer advice based on your expertise, or to contradict a client if what they are asking for is unsuitable for them. It might seem like the easier option to stick with what the client requests, but if you know that it’s a style that truly won’t suit their face shape, they’ll be grateful in the long term.
Be Resolute with Recommendations
Suggesting your client buys a particular product to help keep their hair looking sharp at home is not ‘selling’, it’s part of a professional service; don’t be afraid to talk about the products you are using and why. Also, don’t assume to know a client’s budget – they may be more than happy to spend money on professional products. A nudge from you, their expert barber, could be all they’re waiting for.
Be Challenging with Change
Whilst it’s easy for you and your loyal clients to fall into a routine, a bored client may start looking elsewhere for that new start. Don’t shy away from suggesting a change. If a client has had the same cut and style for a long time, they may be desperate for a transformation, but not know what to ask for. Make sure every consultation gives the client an opening to ask for change – the smallest change can make a big difference to how a client looks and feels, so don’t be afraid to make suggestions!
Be No-Nonsense When It Comes to Saying ‘No’
Sometimes it’s ok to say no to a client – whether it’s constantly missing appointments or being rude when they’re in your chair. Your mental health is important, so start the year as you mean to go on!
Be Tenacious with New Talents
Whilst we all spend time learning new skills, making that leap to using them on a client can be hard. Practise on friends, colleagues and blockheads until you have confidence in your abilities. The more you can offer your clients, the greater their loyalty will be.
