Social Media Tips, The Salon Handbook and Maintaining Professionalism | Business memo

January 30, 2024

In a world dominated by digital connections, social media has become the cornerstone of modern communication.

We caught up with Loving Social Media, a digital marketing agency that believe in harnessing the power of social media through the Tap & Trust method. Here are their five expert tips to help you flourish in the digital realm.

1 Authenticity is Key: Your online persona should reflect the real you. Authenticity breeds trust, so be genuine in your interactions.

2 Consistency Matters: Regular posting keeps your audience engaged. Create a content calendar to maintain a steady online presence.

3 Engage and Interact: Respond promptly to comments and messages. Building relationships fosters trust.

4 Content is King: Create captivating content that resonates with your audience. Quality over quantity is the name of the game.

5 Stay Informed: Social media trends evolve rapidly. Keep yourself updated on the latest changes and adapt your strategy accordingly.

For more tips and insights, click here


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Making waves with his innovative approach to online learning, award-winning hairdresser, Chris Foster, has recently launched a new course on brand success –The One Programme. Designed to help hair pros around the world further enhance their reputation through the power of marketing and personal branding, the programme consists of effective videos and informative live sessions, as well as practical and insightful workbooks.

For more information on The One Programme, click here

All Hail the Tech Queen!

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Sam Austin-Smith is shaking things up in the world of business. Having just stepped into her second CEO role, Sam is now bringing together her years of industry experience to launch Floomly, a new hairdressing-focused tech business.

“My involvement in hairdressing started when I was five years old, as I tagged along with mum and dad who ran events and courses for hairdressers.When I finished school, I started full time with the family business where I worked my way through the ranks, learning the highs and lows of running a successful business. My role within The FantasticHairdresser meant I worked up close with thousands of different hairdressing owners and teams, helping me build a deep understanding of both individual and common problems.

It’s this unique insight into what hairdressers really need that has set me up perfectly to drive my new venture forward. Floomly is the next generation of salon software, created from the perspective of people who have lived and breathed the industry for several decades: a hairdressing perspective.

I’ve always been determined and single-minded when it comes to realising my goals. It’s been a process, but never giving up on my dreams has led me to this moment – and that’s something I am super proud of. I think we all have the power to change direction, especially with the help of these top three superpowers:

  • Listening: Possibly one of the most valuable superpowers that is often under-utilised – I can’t tell you how much I have learnt simply from listening.
  • Resilience: In those moments when you question everything, think about a pearl; its strength is in its grit.
  • Patience: The power of waiting for the right moment to act, and not being afraid to grab it when it comes!”

Maintaining Professionalism in Challenging Work Environments

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Customer complaints can knock the confidence out of salon professionals, and it is typical for colleagues to vent to each other about stressful situations. However, putting your clients on blast when you receive a complaint can appear incredibly unprofessional, potentially discouraging prospective clients from booking appointments.

To prevent reputation damage and a breach of trust with customers, Alice Dawkins, hair expert at Milk + Blush, offers her tips for tackling complaints constructively:

  • Listen and Respond Carefully: Take time to listen and ensure you have all the necessary information to find a suitable solution. Thank customers for their feedback and refrain from using defensive or aggressive language.
  • Keep Verbal and Body Language Calm: No matter how you personally feel about the validity of a complaint, make sure to lead with empathy. Keep calm and carefully select your choice of words, speech volume, hand gestures and posture.
  • Establish a Complaints Policy: A thorough policy that clearly outlines the right procedure to handle a complaint will protect everyone involved.Guidelines should be easy to follow, detailing legal rights and the correct way to formally make a complaint.
  • Come up with Effective Solutions: Moaning about complaints may be tempting, but it will do nothing to help resolve the issue. Creating a guidebook and offering training about tackling different complaints and challenges will help to prepare employees for potential problems and equip them with the skills to handle them.


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Salon owners know that the success of their business heavily depends on the consistency of their team. With this in mind, Janene Hawkins-Bush, owner of four salons in the South of England, is a firm believer in the Salon Handbook.

“It may sound like a boring business task, but a Salon Handbook has the potential to be a complete game changer for your team and culture. It is an HR lifesaver that communicates your salon’s values, policies and expectations to new and existing employees.”

What should a salon handbook contain?
“While I suggest that you seek legal advice when compiling your handbook, here are some of the areas to cover:

  • Induction process.
  • Wages and commission.
  • Employee benefits.
  • Working hours, attendance and punctuality.
  • Performance review process.
  • Expenses and deductions.
  • Holiday entitlement.
  • Dress code.
  • Sick leave and sick pay.
  • Disciplinary procedure.
  • Complaints procedure.
  • Flexible working.
  • Alcohol, drug abuse and smoking policy.
  • Health and safety.
  • Equal opportunities policy.
  • Bullying, harassment and stress.
  • Internet and email.
  • Use of mobile phones and social media.
  • Maternity and paternity leave.
  • Pensions.
  • Retirement and ending employment.

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