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Revisiting Wella RED Business Network Live | OUT OUT

March 29, 2023

A motivational event well worth the visit. Every year, the Wella RED Business Network Live event delivers an annual burst of inspiration and this year it felt extra special as it marked the 25 year anniversary of this iconic event.

More than 200 guests, which included Wella RED members and salon managers and owners, headed to the West Midlands to the stunning Belfry Hotel & Resort for two days of motivational speakers, networking and business building.

Throughout the two days, delegates enjoyed the perfect balance of inspirational content delivered by exceptional motivational speakers, teamed with networking with like minded managers and business owners and plenty of entertainment.

Industry face, Dom Lehane, hosted the two-day conference, introducing the impressive line-up of guest speakers. Each one had a compelling story to tell, with anecdotes that contained plenty of life changing advice, both on a professional and personal level.

Highlights included a thought-provoking talk from entrepreneur, Priya Lakhani OBE, whose diverse career enabled her to share plenty of business building advice with the audience. “As a business owner you only ever feel two things, euphoria and terror. My message to you is either disrupt or be disrupted,” she said.  Communications Coach, Richard Newman, delved into the way we communicate with our teams, with practical advice on ways to improve team engagement.

Author and entrepreneur, Sam Conniff Allende spoke about ‘being more pirate’, doing things differently and breaking the rules to make change for the better. “Rule breaking is not the risky way to act, it’s the responsible way,” he said.

“There are only two things that stop people in business: Fear and admin.”- Sam Conniff Allende

Bringing the conference back to the reality of salon life, a panel of salon owners and business gurus lead an interesting discussion, covering topics ranging from price increases to team resilience and retention to deposits.

Olympian Sir Steve Redgrave closed the first day as he touched on topics such as perseverance and teamwork as he talked through his story of becoming an olympic athlete. “To be the best, you basically have to train more than everybody else, do more work than everybody else and try harder than everyone else” he said.

The speakers on day two included Caspar Berry who spoke about risk taking, decision making and embracing uncertainty, whilst customer service expert Linda Moir shared her top tips having previously headed up the award-winning customer service at Virgin Atlantic. “When crew satisfaction goes up, customer satisfaction goes up. Create the culture inside the team that you want customers to see,” she said.

Finally, adventurer and expedition trailblazer, Oli France, relayed his life experiences and his moving journey to conquer his dreams. “Everything is a matter of perspective and we have the power to change it. Sometimes the only thing that is stopping us from success is us.” he said.

To celebrate its 25th anniversary in true Wella style, delegates enjoyed a celebration dinner with entertainment and dancing into the early hours.

The Wella RED Business Network Live 2023 event delivered the perfect combination of business ideas and networking opportunities, with plenty of inspiration for guests to take back to their salons and make 2023 a great year in business.

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Revisiting Wella RED Business Network Live | OUT OUT 1