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Reforest’Action and John Paul Mitchell Systems in planting partnership

January 21, 2020

Reforest’Action is an environmental organisation that plants trees around the world in the areas where they’re needed most. John Paul Mitchell Systems made a pledge with them to plant a total of 750,000 trees by the end of 2019. Over the course of their lifespans, those trees will remove 85,000 tons of CO2 from the atmosphere.

This pledge has now been extended to plant a total of 1 million trees by 2021.

What is Reforest’Action?

B Corp certified, Reforest’Action is a social enterprise founded in 2010 by Stephane Hallaire, whose primary mission is to raise awareness and take action for forests. It’s aim is to raise awareness of the power of forests and the need to protect them and to act by preserving and restoring forests in France and around the world, because, after reducing its ecological footprint, the forest proves to be the best solution to meet the main global challenges that condition the future of humanity: climate change and the erosion of biodiversity. 

Since its creation in 2010, Reforest’Action has:

  • Planted more than 4 million trees.
  • Gathered more than 120,000 planters on reforestaction.com.
  • Sensitised more than 2 million employees and corporate clients to the challenges of the forest.
  • Generated a positive impact on the living conditions of more than 30,000 people around the world.

Their reforestation projects contribute to the development of the local economy, the restoration of the environment and the protection of biodiversity.

Partnership with Tea Tree

Tea Tree has long supported healthy forests, and with this initiative, the unique tree planting programme allows all Tea Tree enthusiasts and the entire hairdressing industry to use an exclusive online platform to plant trees around the world. Plant a tree, build a forest. And all tree planters receive a certificate.

Plant a tree here

Reforest’Action and John Paul Mitchell Systems in planting partnership 1