#PurpleShampooChallenge | Fudge Professional

November 01, 2019

There’s a new viral challenge storming the Social Platform TikTok but, this time it involves less ice buckets and more purple shampoo. The #PurpleShampooChallenge is a simple challenge- it just gets users to apply an excessive amount of purple shampoo to their hair!

Despite some ‘TikTokers’ assuming the Purple Shampoo will dye their locks purple; the experts at Fudge Professional explain that’s not necessarily the case, with the purpose of purple shampoos removing brassy tones and creating a brighter, cleaner and cooler blonde…

Tracy Hayes, Head of Professional Colour at Fudge Professional:

Those with blonde hair will benefit from using violet toning hair products such as Fudge Professional Clean Blonde Damage Rewind Violet Toning Shampoo as it also features the innovative Opti-PLEX™ technology that penetrates deep into the hairs core and reconstructs the hair bonds after a chemical colour. However, it’s important not to overuse these products, as people can get addicted and end up with icy or violet hair.  Unless this is the look you want to achieve, I would usually recommend using a toning shampoo every two weeks or so to keep the blonde fabulous and clean.  Remember this #PurpleShampooChallenge will only work on blonde hair and if you’re going to do it, definitely wear gloves! ”

Try your own hand at the #PurpleShampooChallenge

With These Simple Steps

Step 1: Grab your Clean Blonde Damage Rewind Shampoo

Step 2: Dispense product in to gloved hands.

Step 3:Comb your Clean Blonde Damage Rewind through your hair.

Step 4: Wash out using warm water.

Step 5: Hair flip and pose with your cooler and cleaner blonde hair!

Be sure to share your #PurpleShampooChallenge with us using the #CleanBlonde and #PlantF hashtags!


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