Even the cleanest, purest water that comes through a tap contains metal because of pipe erosion. However, wash after wash, copper can build up and accumulate inside the hair fibre which can make it more vulnerable to breakage during colour, balayage and lightening. When the excess copper meets the oxidant (the hydrogen peroxide that activates the dyes), there is an increase the risk of breakage.
L’Oréal Professionnel has found a solution in a specific molecule: Glicoamine.
Metal Detox is enriched with Glicoamine and neutralises excess copper in the hair. The result? A reliable colour that looks even, shiny and healthy-looking with up to 87% reduction in breakage.
THE BREAKTHROUGH IN-SALON TREATMENT:
L’Oréal Professionnel Metal Detox Pre-Treatment
The first step is to neutralise excess copper in the hair in salon before colour is applied. The L’Oréal Professionnel Metal Detox Pre- Treatment is sprayed onto dry hair and by the time the Stylist has prepped the colour, the hair will have air dried. Once the hair has been coloured, the cleansing cream shampoo cleanses the hair fibres to gently remove the excess copper and colour, thus ensuring the colour’s clarity.
THE AT HOME CARE COLLECTION:
L’Oréal Professionnel Metal Detox Shampoo and Masque.
Following the in-salon treatment, clients can maintain care at home by using the shampoo along with the anti-deposit protector mask to continue protecting the hair during washes. This is especially important because after technical services the hair fibre is even more porous.
Both products have a delicate citrusy scent with a woody base note. Developed exclusively by the nose Frederique Terranova it ensures a sensory experience every time the products are used – and voila!
For clients looking for ways to keep their hair in good condition and for professionals who don’t want to see their colour services compromised, Metal Detox is set to be a game changer in the colour category.
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