Product Spotlights

Product Of The Week | Replenishing Moisture range by Alterna

June 26, 2023

Cool for the Summer

Summer’s the time when everyone wants the coolest blondes, the hottest brunettes, the most dimensional reds –  and the simplest styling options. Give your clients the transformative technology of ALTERNA and ensure they’re glowing all Summer long – and beyond.

Haircare is the new skincare and with spending set to rise to pre-pandemic levels your clients know so much more about the importance of hydration as well as the ingredients that make a real difference.

Hydrated hair means hair that shines, feels smooth and is less prone to split ends. Dehydrated hair means hair that puffs up in humid weather, frizzes easily and generally looks and feels dull.

Over the Summer months your clients will be spending much more time outdoors; whether that’s relaxing by the pool, exploring exotic locations or simply enjoying the sun at home – all of which means they will come back to you with hair that’s become dry, dull and less manageable. That’s why ALTERNA applied scientific research based on skincare ingredients to create truly transformational hydration.

The ALTERNA  is centred around an innovative blend of Caviar Extract, hydrating Seasilk and Antioxidants. Add to that nourishing Omega-3s to help restore the hair’s lipid layer and keep it looking smooth, as well as essential proteins and minerals to fortify every single strand and it’s a range for all hair types.

The foundation

Replenishing Moisture Shampoo and Conditioner
A luxurious shampoo and conditioning duo designed to replenish lost moisture, whilst protecting hair from external and future damage and sealing in hydration. This moisture imparting pair work together to gently cleanse and condition without the addition of SLS/SLES sulfates or parabens. The overall texture is improved and hair feels softer and smoother.

Replenishing Moisture Masque
When intense moisture is needed, ALTERNA Replenishing Moisture Masque works hard to restore moisture starved strands. A luxurious creamy masque which cocoons each and every strand of hair with moisture, simply apply throughout the hair and leave for just 5-10 minutes for radiant results.

As well as the hydrating duo of Shampoo and Conditioner, there’s also the ALTERNA Moisture Intensive Ceramide Shots, a potent dose of nourishing Ceramides within a single-dose bioedegrable capsule. Breakage is reduced, hair feels softer and stronger and looks shiny and hydrated thanks to these reparative fatty acids.

The ALTERNA hero – Caviar Replenishing Moisture CC Cream

Meet the next multi-tasking must-have that you’ll be recommending to every client. Celebrating 10 years the ALTERNA Caviar Replenishing Moisture CC Cream gives the ultimate in protection and hydration. Offering shine and conditioning, UV protection, anti-breakage and light hold, this little tube is the perfect do-it-all product for clients who want to spend more time relaxing: less time styling. Imagine how much room you’ll save them in their luggage?

To find out more visit @alternaeurope @alternahaircare