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NHBF Survey Shows Continued Challenges for Hair and Beauty Sector

May 24, 2024

The National Hair & Beauty Federation (NHBF) has released key findings from its quarterly State of the Industry survey in April, highlighting the ongoing challenges for the sector despite a gradual recovery. In particular, businesses have responded to the April wage rises by putting up prices, and recruitment intentions also remain low which is a concern for the future of the sector…


Key findings include: 

  • There has been a slight rise in businesses making a profit – 45% of businesses (up from 40% in January), and 43% breaking even.
  • 66% of businesses have raised prices over the previous three months (up from 39%), to respond to minimum wage rises, with a further 46% planning to do so in the next three months.
  • Over half of businesses (56%) remain partially or completely reliant on Government support.
  • The top concerns are increases to the National Minimum Wage/National Living Wage (75%) and energy costs (61%). In response, businesses are raising prices (57%), delaying new hires (41%), putting off investments (23%) and reducing staff hours (22%).
  • Recruitment challenges persist, with 73% saying it is harder to find staff compared to a year ago. Only 16% plan to hire new staff and 14% to take on apprentices over the next three months.
  • While 74% of businesses are confident of survival over the next six months, growth intentions remain steady with 41% planning to grow the business. A consistent 14% plan to downsize or hand over the business.


In line with its recently launched Manifesto, the NHBF is calling on the Government to:

  1. Implement further VAT reform, building on recent changes to the threshold which would facilitate a fairer tax system. This would also address disguised employment issues and help to create a more level playing field between sector businesses.
  2. Support employers and invest in training and apprenticeship schemes to address skills shortages and make careers in the hair and beauty sector more attractive to young people.
  3. Provide further targeted support to help businesses cope with rising costs, particularly in relation to the National Minimum Wage/National Living Wage increases and energy costs.
  4. Promote positive high street policies and investment, actively supporting these businesses as high street stalwarts. Local authorities should help to create and maintain positive environments and community spaces that enhance wellbeing and encourage people to visit, socialise and interact.


NHBF Chief Executive, Caroline Larissey, said:

“These latest quarterly survey results reveal the sector’s ongoing struggles, particularly with rising costs and staff shortages despite the recent end to the UK’s recession. We urge the Government to take swift action to support these businesses, which are central to local economies and community wellbeing across the UK.”

The full report is available here: https://www.nhbf.co.uk/documents/nhbf-state-of-the-industry-summary-april-2024/