NHBF announces Top 100 Influencers List

November 18, 2021

After months of nominations and independent adjudication the NHBF has today revealed the Top 20 of the Hair & Beauty Industry – Top 100 Influencers List. Sonia Haria, Beauty Director at The Telegraph Group, hosted the award event at Electric Space, London, which was also live streamed, as the Top 20 found out the exact number at which they rank.

Top 20

  1. Caroline Hirons
  2. Cher Webb
  3. Harriet Westmoreland
  4. Errol Douglas
  5. Jamie Stevens
  6. Casey Coleman
  7. Jaymz Masters
  8. Abigail James
  9. Chloe Swift
  10. Charlotte Mensah
  11. Eugene Soulieman
  12. Lan Nguyen-Grealis
  13. Harriet Stokes
  14. Daniel Granger
  15. Jonathon Andrew
  16. James Earnshaw
  17. Vernon Francois
  18. Patrick Cameron
  19. Lisa Farrall
  20. Sam Burnett

The 100 – 21 Top Influencers were announced on the NHBF’s social channels last week with the list providing an opportunity to recognise those in the industry that use social media to influence, educate and innovate the sector.

From July the NHBF invited nominations for the List – professionals currently working in the hairdressing, barbering, beauty, wellbeing or aesthetics industries. From an initial list of 250, an independent expert company then analysed these nominations based on the following data metrics to reach the Top 100.

  • Followers – the number of people following the nominees
  • Engagement – the number of mentions, shares, links and impressions of the nominees’ posts
  • Reach – how many people have seen the nominees’ posts

NHBF chief executive Richard Lambert says, “It was no surprise that Caroline Hirons came straight in at number one. She’s revered by her peers and the public for her straightforwardness and expert knowledge. The Top 100 Influencers List isn’t about numbers and reach but influence and engagement. Ours is one of the UK’s most social media aware industries and we wanted to pay homage to those who use their channels to share their knowledge and opinions, and those who promote our industry in such a positive way.”

Full Top 100 List here.