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L’Oréal Professionnel Celebrates 20 Years of ID Artists!

November 10, 2023

On Sunday 29th October, Pro Hair celebrated 20 years of the iconic ID ARTIST Programme with L’Oréal Professionnel Paris. Held at the new L’Oréal Gateway Academy in London, guests included industry icons, former ID ARTISTS and friends who gathered together from all over the UK and Ireland to celebrate this significant milestone.

The pinnacle of the evening was a spectacular stage presentation, co-created by four previous ID Icons and the current 2023/24 ID ARTISTS to showcase the highest level of hair artistry and team collaboration. Guests were taken on a discovery journey throughout the years to Reflect, Reimagine, Reinspire and Reignite the evolution of hairdressing as well as the legacy of the ID ARTIST programme – all with the L’Oréal Professionnel Paris brand heritage and DNA at its heart.

ID Icons:
Abigail Butler – Strictly Xtended
Andrea Dorata –  Dorata Hairdressing
Marlon Hawkins – Brooks & Brooks
Nancy Stripe –  Stripe Colour Studio

2023/24 ID Artists:
Adam Cunningham
Amelia Cicale
Amy Newton
Augusto Miranda
Callum O Donovan
Caspar Finch
Clare Kenny
Dean Taylor
Elle Foreman
Eloise Taylor
Francesco Merico
Georgia Haverty
Giuseppe Di Rosa
Laszlo Roman
Mark Sherwood
Megan O’Donoghue
Natasha Cameron
Neill Cooney
Orla Langton
Phoebe Wade
Sara Bergantini
Stephen Campbell
Troy Boyd
Yolanda Dunne 

What is the ID ARTIST Programme?
A two-year mentorship and development programme aimed at fostering talent and helping individuals at all stages of their career refine their skills and gain further exposure. Not only do the successful candidates gain new skills and self-development, but also the opportunity to connect with and learn from like-minded creatives from all over the UK and Ireland.

Why join the ID ARTIST Programme?
The ID ARTIST Programme is widely recognised as one of the top development programmes in the hairdressing industry. The ID ARTISTS are trained and developed by top industry names for a minimum of five days per year to include: presentation skills, educating fellow hairdressers, digital upskilling, hands-on training and exclusive previews of new brand launches.

How to join the ID ARTIST Programme?
Auditions are held at the start of the year with 12 new places available on the upcoming 2024-25 programme. ID ARTIST auditions are open to various skill set combinations. Candidates will be asked to indicate their area of skill and focus in the following categories: hair cutting, styling and/or colouring.

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