L’Oréal Professional Products Division (which includes L’Oréal Professionnel, Kérastase, Matrix, Biolage and Redken), has launched a New Business Bounce-Back 2021 Guide, as we gear up for Salons re-opening across the UK for all Salons and Hairdressers. The Guide has been created to support with the safe re-opening of salons across the nation and is available for free now on L’Oréal Access.
The Bounce-back Guide has been carefully curated to act as a useful resource for all Salons and Hairdressers alike, covering a variety of topics including information such as; communications advice, social media tips to drive salon business and a summary of government support available to salons. The Guide also features upcoming education events to help to get Salons and Hairdressers prepared on L’Oréal Access, as well as brand new learning modules such as Salon E-Motion Webinars and Sustainability Savvy. Also included is a Salon Bounce-Back Campaign #HairProsKnowBest, social media assets for salons and hairdressers to use on their own social media accounts, information on new L’Oréal Professional Products Division brand innovations and links to useful Industry resources.
“We want to wish everyone well in the safe re-opening of salons and remain by your side in solidarity to help you and your teams come back stronger than ever, together” said Béatrice Dautzenberg, Managing Director of L’Oréal Professional Products Division UK & Ireland. “We are here to support all of our partners and our beloved Hairdressing Industry to bounce back. The value placed on the skills, expertise, and experience that hairdressing provides – making people feel good inside and out – has never been so high. Salons and hairdressing services are essential; they offer creative and skilled physical transformations that empower people to reclaim their identity – something craved now more than ever. But they also offer an experience that supports emotional wellbeing through human touch and connection that now other Industry can provide.”
The Guide provides advice for those in England, Scotland, Wales and Northern Ireland.The UK Guide is now available on L’Oréal Access: HERE