Featured Product Round Up

Joico Colour Close up | Live your best Blonde Life

May 05, 2021

With JOICO Blonde Life, anyone can live their best blonde life no matter their background, hair type or hair colour.

Ready to help the world see blonde hair in a whole new light? With the launch of the JOICO Blonde Ambition, celebrate the beauty of individuality, and the confidence to take any client – undefined by hair type, hair color, complexion, or lifestyle – from dark to light! The JOICO Blonde Life lightener is here to unite us with brilliant lift that knows no bounds!

With the JOICO Blonde Life Lightening Powder, going bombshell blonde no longer means sacrificing healthy-looking hair. Used for highlights, on and off scalp, the lightener contains bond-building Arginine, Tamanu and Monoi oils for beautiful blonde hair. It produces maximum lift of up to 9 levels, in JOICO’s fastest processing time yet. 9 of 10 stylists agree that after one use, blondes are brighter, softer, shinier and more hydrated*.

Joico Colour Close up | Live your best Blonde Life


JOICO Blonde Life Brightening Shampoo, Conditioner, Masque and Oil contain strand-strengthening, bond building Arginine and the same exotic, nutritious blend of oils as the powder, banishing the challenges of brassiness, off-tones, fading and damage that blondes face on a daily basis. JOICO says that with Blonde Life, you really will have more fun!

Check out the products in the range as well as step-by-step tutorials on the JOICO website: www.rdr.link/ha003

Joico Colour Close up | Live your best Blonde Life 1

*When using Blonde Life Brightening Shampoo and Coniditoner/Masque, which preserve over 80% of haircolour after 18 washes.