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Joico | A new ultra-violet duo to help blondes keep their cool.

January 14, 2020

The new brass-neutralising Blonde Life Violet Shampoo and Conditioner from JOICO instantly cool brassy tones and brighten cool blonde hair, helping to maintain healthy looking hair with brilliant shine and nourish and protect fragile blonde hair.

Blonde Life
Violet Shampoo

The Blonde Life Violet Shampoo is a brass-neutralizing cleanser, free from SLS/SLES Sulfates*, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

*SLS/SLES Sulfates = Sodium Lauryl Sulfate and Sodium Laureth Sulfate. 

Blonde Life
Violet Conditioner

Nourish and neutralise in one application of Blonde Life Violet Conditioner, the colour-balancing formula gives cool blonde hair everything it needs – shine, hydration, and protection – while sending brass packing.

So, what’s the secret inside?

Natural, exotic oils pair with JOICO’s most fortified, hair-healing ingredients and a light violet hue work together to provide shine and hydration for healthy looking, brass-free blondes:

  • Monoi Oil: A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and helps to boost shine while protecting hair from environmental damage.
  • Tamanu Oil: A rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and -9 to help deeply hydrate hair, bump up shine, and banish brittle strands.
  • Arginine: A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
  • Smart-Release Technology: JOICO’s one-of-a-kind liposome delivery system packs a punch continuously releasing Rose Hip Oil, Arginine, and Keratin – to repair, strengthen and protect hair from the cumulative effects of daily styling.
  • Light Violet Hue: The ultimate balancing act, cools brassy blondes in a single shot.