Inspired by Generations | Natasha Grossman

April 03, 2024

Continuing her exclusive series, Natasha Grossman, CEO of HOB Salons, shares her practical business expertise with you.

HOB Salons was established in May 1983, and I’ve had the pleasure of being part of the business for the last twenty years. Recently, I’ve been asked what the secret to 40 years in business is, particularly post-pandemic when our industry has been faced with so many challenges. I wanted to share my answer with you…

When I think about how we have had to adapt and change over
the last four years, particularly in this fast-paced and ever-changing landscape, one powerful source of inspiration that we have turned to within our business is the younger generation. Harnessing the innovative spirit and fresh perspectives of the youth has been a huge catalyst for evolution and progression within HOB.

One key aspect of being inspired by younger generations is the infusion of technology. In an era where the digital world is at the forefront of almost every industry, tapping into the digital fluency of younger team members can provide invaluable insights. Whether it’s optimising internal processes or exploring new marketing strategies, the input of our younger staff has significantly enhanced our company’s performance.

From young stylists to apprentices, these younger individuals possess a deep understanding of emerging trends and changing consumer behaviours. By actively listening to their feedback, we’ve been able to adapt our strategies, services, and marketing approaches to align with the preferences of a rapidly evolving market. This adaptability is essential for staying relevant and meeting the demands of our clients.

The collaborative synergy between our younger talent combined with our more experienced team members fosters a dynamic work environment. This diverse team, spanning various age groups, backgrounds and experiences, has generated a rich pool of ideas. This collaborative approach not only benefits our business, but also creates a positive culture that attracts top talent and increases staff retention.

Additionally, being inspired by younger generations promotes a forward-thinking mindset within our company. This mindset encourages continuous learning, openness to change and a willingness to experiment with new ideas.

Whether you’re looking to grow your following on social media or want to come up with better ways to increase productivity and performance, the younger generation can help to create suggestions and ideas that you may not have even thought of yet.

How often do you reach out to your younger team members…?

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