First things first…
If your journey into freelancing is a transition from a salon to freelance work, it’s common to continue using the brands you’ve been accustomed to. However, I believe it’s essential to explore beyond these comfort zones. The market is teeming with products, so your choice should be based on your specific business model, clientele and budget.
A critical aspect of choosing the right products is the ability to trial them before committing to bulk purchases. For freelance hairdressers, buying full-sized products only to discover they don’t meet your expectations can be frustrating and costly. Membership in organisations like the Freelance Hairdressers’ Association (FHA) can be incredibly beneficial in this regard. These bodies often collaborate with. brands eager to introduce their products to freelancers, allowing you to try products before committing, giving you confidence in your choices.
The products you choose should align with the services you offer. For instance, if you specialise in blondes, your stock should include a range of toners, toning shampoos and bleaches. Similarly, if you frequently work with hair extensions, sulphate-free shampoos are a must, as they help maintain the integrity of the extensions. This specificity not only ensures that you’re providing the best possible care for your clients’ hair, but also reinforces your expertise in particular areas, enhancing your reputation.
In today’s market, consumers are increasingly concerned about the ethical sourcing of products. Ensuring that the products you use are ethically sourced is not only a matter of integrity, but also a response to growing client demand for sustainable and cruelty-free products. While there’s no one-size-fits-all certification, doing your research or consulting with peers in professional networks can help you identify ethically-sourced products.
There’s a common misconception that the more expensive a product is, the better its quality. While this can be true in some cases, it’s not a rule. There are some brands that offer excellent quality at a more affordable price point, making them a great option for freelancers. It’s also important to offer a range of products that cater to different budgets. When the cost between the products is relatively minimal, clients will often choose the premium option, as everyone wants the best for their hair! The products you use reflect your brand and professionalism. Clients notice the care you put into choosing products, and this can significantly influence their perception of your services. For instance, when performing a perm or colour treatment, displaying the product you’re using can assure clients of the quality and thoughtfulness behind your choices.
Managing stock levels can be an ongoing challenge for freelancers. Keeping track of what you’ve used and what needs replenishing is often done manually or mentally. It’s essential to carry enough stock for both use and retail, but not so much that you’re left with unused products. Start by retailing the products you use and love; this makes it easier to sell them to clients because you can speak from experience. A good rule of thumb is to have a couple of extra bottles of your most favourite products on hand; if they don’t sell, you’ll still use them in your services, ensuring no money is wasted.
One of the greatest benefits of being a freelance hairdresser is the freedom to mix and match products from different brands, creating a personalised toolkit that perfectly suits your style and clientele. Your enthusiasm and knowledge about the products you use are your bestselling techniques – clients will naturally gravitate towards products you’re passionate about.
I believe the key to successful product selection and brand partnerships as a freelance hairdresser lies in trialling, ethical sourcing, client-tailored choices and smart stocking. By leveraging your freedom and resources like the FHA, you can build a sustainable, client-focused business that stands out in the competitive world of freelance hairdressing.
