Client loyalty is being tested as never before with long lockdowns leading to more home treatments and some clients trying out other salons who might be able to fit them in sooner.
But there are steps you can take to both keep your existing clients and attract new ones. Pre-appointment consultations and reassurance are key, as is ensuring a great client experience despite the need for social distancing and PPE. Find out how to keep your clients: nhbf.co.uk/client-loyalty and how to offer a great client experience while sticking to H&S guidelines: nhbf.co.uk/back-to-business-client-experience
NHBF Coronavirus resources
The NHBF has produced a wide range of Member-only coronavirus resources to help businesses get through the pandemic and be ready to get back to work safely, legally and profitably.The resources are free to Members and include, for example:
To find out more visit: nhbf.co.uk/coronavirus
The importance of good mental health
The pandemic has put huge financial and psychological pressure on many people over the past year and going back to work can cause additional anxiety for those who are concerned about workplace safety and mixing with people again. You may also have a bereaved employer or one who has a particular anxiety-related condition such as OCD.
Employers have a legal duty to protect their staff from stress at work and it’s also vital for salon owners to look after themselves too. Discover information, advice and resources to help ensure good mental health in your salon: nhbf.co.uk/stressed-employee
Skin cancer – spotting the signs
Hair professionals can play an important role in helping to spot the early signs of skin cancer. Clients who may be particularly vulnerable include, for example, those who have lots of holidays in the sun or work outside, clients who use sunbeds or have fairer skin and/or a large number of freckles, and those with thinning hair or bald patches.
Look for signs such as new moles, changes to the colour or size of a mole, a red swelling that may bleed a little or a mole or growth that bleeds, crusts or scabs. If you spot anything, it’s crucial to advise your client to see their GP.
Find out more: nhbf.co.uk/skin-cancer