The new generation perm is set to be the next big hair service and salons who capitalise on demand can grow their profit margin – Karine Jackson at Karine Jackson Sustainable Hair & Beauty in London had been doing an average of 4 perms a day bringing in £72k of additional revenue in the last 12 months, representative of 4% of the salon’s takings.
Not only that, during lockdown 85% of new enquiries were about perms and post lockdown 1 the salon is a further 6% up on this service.
Previously priced at £50, this course is now available free during lockdown – delegates simply book a place via the website. Additionally, HairFlair will be offering FREE virtual bespoke training sessions for salons or individuals – choose a date and time from the calendar. Slots are limited for one-to-one sessions so book for your salon asap and get the team learning from home during lockdown.
Led by Carolyn Walker, Head of Education, HairFlair’s perm course is aimed at hairdressers who are interested in perming for the first time, or those well versed in the technique but keen to learn the new Modern Wave technique.
LIVE PERMING SESSION
When: 16 November, 10am-12pm
What to expect:
- Know and understand Curlformers’ different widths and lengths and the end result they produce
- How to talk to through a client consultation & curl result expectation.
- Know how to prepare, section & apply Curlformers, choosing to do a full head to the roots, working off base to mid-length or just on the ends.
- Learn when to apply perm lotion, how to do a test curl, neutralising & finishing.
- Each participant will receive a certificate of completion, inclusion in the HairFlair online directory of accredited perm salons alongside Karine Jackson & Errol Douglas Salon among others, and marketing materials including imagery to use in salon or online.
- The course will be sent out after the event to be watched again so delegates can choose to perm-a-long at the same time or later.
TO BOOK: https://www.hairflair.com/product/virtual-course/#gs.ipbp6z
COST: USUALLY £50 OR COMPLIMENTARY WITH PURCHASE OF ANY PRO SET – FREE DURING LOCKDOWN
BESPOKE PERMING SESSIONS
When: Various dates – book a slot in the calendar
What to expect:
- Know and understand Curlformers’ different widths and lengths and the end result they produce
- How to talk to through a client consultation & curl result expectation.
- Know how to prepare, section & apply Curlformers, choosing to do a full head to the roots, working off base to mid-length or just on the ends.
- Learn when to apply perm lotion, how to do a test curl, neutralising & finishing.
- Each participant will receive a certificate of completion, inclusion in the HairFlair online directory of accredited perm salons alongside Karine Jackson & Errol Douglas Salon among others, and marketing materials including imagery to use in salon or online.
- The course will be sent out after the event to be watched again so delegates can choose to perm-a-long at the same time or later.
TO BOOK: https://calendly.com/carolyn-hairflair/hairflair-pro-modern-perm-education
COST: FREE DURING LOCKDOWN
“Carolyn Walker is fantastic! Teaching the team and myself the best way to use the Curlformers, Carolyn showed us how simple they are to use and the different ways we can use them for amazing results. From perming without the need for end papers to general styling, we learnt lots of shortcuts and tips and tricks that are useful both in salon for clients and on shoots to create an incredible base of curls that doesn’t fall out and can be worked on into a really editorial finish. What a great day creating!” Karine Jackson
