Events Whats Going on

Evolution of Cutting: Alfa Italia’s new cutting course

August 14, 2019

Alfa Italia, the UK-based brand specialising in professional hair styling tools and appliances designed for salon and home use, has introduced a new cutting course designed to equip hairdressers with a deeper understanding of an effortless all-in-one cutting action for flawless layers and graduation.

The one-day Evolution of Cutting course, which will be held at a number of Alan Howard’s state-of-the-art training facilities, introduces Alfa Italia’s revolutionary Evo-layering scissors, which are designed to be a replacement for traditional layer cutting and manual point cutting with a solid blade.

In addition, attendees will also learn about the Soft Cut scissor, created to effectively reduce weight and blend sections together.

Suitable for hairdressers at NVQ level 3 and above, the course mixes both theoretical and practical elements and provides the opportunity to discover how easily the Alfa Italia scissors can be used to create three core looks – a one-length volumizing cut, a shape defining bob and a perfectly blended short cut.

A mannequin head and all education materials will be supplied and attendees will gain an Alfa Italia Evolution of Cutting certificate upon completion of the course.

Adam Tudor, Creative Director of Alfa Italia, said: “We understand the importance of education and how critical it is to make sure you and your entire team know how to use products effectively.

The Alfa Italia range of scissors are designed to revolutionise the way hair is cut and this course will help ensure you can develop your performance levels, but further enhance your levels of outstanding customer service as well.”


£150 +VAT (although the course is free to attend with each purchase of Alfa Italia scissors)


  • Monday September 16, 2019 (Sheffield)
  • Monday September 23, 2019 (Stoke-on-Trent)
  • Tuesday October 22, 2019 (Leeds)
  • Monday November 11, 2019 (Wolverhampton)
  • Wednesday November 13, 2019 (Stockport)
  • Monday November 25, 2019 (Chester)

For more information on the Alfa Italia Evolution of Cutting course, visit

To find out more please contact Alan Howard Education on 0161 968 4040 (opt 2) or email: To book your place online visit