Everything You Need to Know About Mob Wife Hair

February 16, 2024

As you’ve probably spotted across recent red-carpets, celebrity sightings and Instagram influencers, the ‘Clean Girl Aesthetic’ is slowing down and the ‘Mob Wife Era’ is seriously blowing up. Whilst it’s important to remind clients that they don’t always need to follow the latest TikTok Trends, you still need to be prepped and ready for when a client does request a Mob Wife Blowout.

Steeped in nostalgia, glamour and sophistication, this trend certainly commands attention and respect. We sat down with Owner of Roar Hair and Beauty, Brian Leo McCallum, to find out everything you need to know about the Mob Wife Blowout.


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What defines a Mob wife? It’s much more than fur coats and gold earrings. A Mob wife embodies resilience and confidence; she is a figure of strength navigating the maze of organised crime with grace and style.

Here are my tips on creating the best ‘Mob Wife Blowout’:

  • Prep the Hair: Start by washing the hair with a volumising shampoo and conditioner to add body and texture. Towel dry gently to remove excess water without causing frizz.
  • Apply Styling Products: Work a volumising mousse or root lift spray through damp hair, focusing on the roots for added lift. I personally love Goldwell StyleSign Ultra Volume Blowdry Spray, as it’s perfect for creating the bouncy blow. For extra hold and shine, apply a small amount of heat protectant serum or cream like Goldwell StyleSign Just Smooth Sleek Perfection Thermal Spray Serum from mid-lengths to ends.
  • Section and Blow Dry: Divide the hair into manageable sections, clipping away the top layers. Begin drying the bottom sections using a round brush, starting from the roots and pulling downwards to smooth and add volume. Use a concentrator nozzle on your blow dryer to direct airflow and control frizz.


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  • Create Volume: Once the bottom sections are dry, focus on the top layers. Use a round brush to lift the roots and create volume, aiming the dryer airflow upward. Roll the brush away from the face for a flattering frame around the hairline.
  • Set and Cool: Once each section is dry, switch your dryer to the cool setting and give the hair a blast of cool air to set the style and add shine. This step helps seal the cuticle and maintain volume throughout the day.
  • Finishing Touches: To finish the look, apply a light-hold hairspray or volumising spray such as Goldwell StyleSign Perfect Hold Magic Finish to lock in the style without weighing the hair down. Use your fingers to gently tousle the hair for a natural, lived-in finish.


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Remember, practice makes perfect when it comes to mastering the Mob Wife Blowout. What’s great is that this look can be altered depending on your client’s desired style, so be sure to experiment with different techniques and products to find what works best for their hair type. Here’s to embracing that glamorous, timeless style!