Business Featured

Do you Have That Special Someone Front of House?

May 07, 2025

In an increasingly competitive market, a salon’s Front of House experience has arguably become just as important as the hair itself. Making a client feel welcome, comfortable and reassured the minute they step into your space, is going to make the difference between someone who only visits for a single appointment and someone who will never get their hair done anywhere else again.

This month, we speak to different salons up and down the country to find out the little touches and secret tricks to really keep your clients coming back for more…

Do you Have That Special Someone Front of House?

We don’t rely on just one person; we make Front of House a shared responsibility. With only one dedicated Salon Co-Ordinator managing calls for both locations in Clapham Common and Chislehurst, our team of apprentices and stylists play a crucial role in greeting and looking after clients. Streamlining systems with technology also allows us to focus on people, not admin.’ – Billy Ryan, Director of Tribe, Clapham Common

‘As the Salon Manager, I’m always Front of House. Since I’m usually the first person clients interact with upon arrival, I pride myself on being calm, positive and professional. My Front of House station overlooks the majority of the salon floor, so I have a really good vantage point to ensure everyone’s looked after, even during the times where their stylist may be away from their station. I make sure clients’ bills are taken, their appointments are rebooked and that they leave happy with all the retail they need.’ – Vicky Hacking, Salon Manager of Spectrum One, Rossendale

‘We employ a team of Front of House personnel, so there is always someone available. Our stylists are incredibly busy, so they often don’t have the time to engage with clients who walk in. Having a dedicated Front of House team is a luxury, but a very much worthwhile one! We call our Front of House team the ‘engine room’ of the salon, and we’re very proud to say they’ve worked together for over 10 years. Their role is vital in making sure the stylists’ columns run smoothly, like a well-oiled machine!’ – Debbie and Sean McMenamin, Salon Directors of KH Hair, Nottingham

‘Both our Front of House Manager and Salon Receptionist are great at what they do – they follow our Salon Reception Policies and are naturally good at hospitality. When we hire staff for Front of House, the one most important thing we look at is how friendly and warm that individual comes across, and if they are a people’s person. You can teach someone everything about how to run reception, but you can’t change someone’s personality.Joe Emir, Managing Director of Inanch, London

‘You don’t necessarily have to have a dedicated team member, but whoever acts as your Front of House just needs to understand the all-important role they play. The role should be handled by someone who is friendly, organised and has a natural ability to make clients feel valued. Whoever answers your phone should know your team’s strengths and weaknesses, understand the salon’s feeding list, manage bookings efficiently and greet clients with warmth.Gavin Hoare, Salon Manager and Maître D’ of Richard Ward Hair & Metrospa, London

‘At Fusion, we know that first impressions matter, and that’s where Lucy, our Front of House Client Manager, comes in. From the moment clients walk through the door until the moment they leave, she makes sure they feel comfortable and at ease. Whether it’s offering a warm welcome, remembering the small details that make a difference or ensuring everything runs smoothly behind the scenes, Lucy’s thoughtful approach is something our clients truly appreciate.’ – Chris Grimley, Owner of Fusion Hair Co, Grimsby

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