Channelling Change | Lacey Hunter-Felton

March 28, 2024

Lacey Hunter-Felton on reframing the fear and other tips for going freelance.

Now, what do I want to talk to you about for this landmark freelance issue? Well, it has to be my tips for taking the plunge and going freelance, so here goes:

Funnel the fear
The fear of going freelance is one of the biggest barriers I see, but this is really just a mental barrier. If you can shift and consciously make the decision to funnel that fear into a positive energy, you can direct it into real motivation for success. Freeing headspace through changing your approach to fear is my number one top tip. Fear can be time-stealing and all-consuming, so take the time to address it, reframe it and take control of your decision and future business.

Finding your tribe
Building a network of clients and people around you is integral to growing your business before you have even launched it. This is your testing ground to decide if there is an engaged market to go freelance before taking the plunge. If you don’t feel you have a strong network in place, take the time to build one ahead of going solo.

Building a buffer
The way I view this is slightly different to others – I don’t think about having a buffer behind me, but I like to look forward with a pipeline of income ahead (3-6 months). It isn’t simply about having a pot of savings to rely on, it’s about mapping out and considering: Do I have that reliable client base that will rebook? Do I have sources of new income mapped out for the next 3-5 months? Rather than waiting and saving, which is of course still valid too, my outlook is all about future planning and growth.

Making a plan
This is a very important step in your business development as a freelancer. It doesn’t have to be a 5-year plan, or even a 12-month plan, but any plan! Even a 6-month plan needs to be really considered and detailed, with strong foundations that allow you to be agile and pivot. Ask questions like: what kind of business do I want to create? What are the benefits of creating that business? Do I have enough indicators of success that I’m ready to launch? Adaptability and freedom to grow can only come from strong foundations.

Finding your community
I’m a firm believer that if you are doing something you are passionate about, then your community will come to you; it’s less about building your own community and more about finding them. There are so many amazing freelance communities that exist to join, with doors wide open and ready to welcome you. I founded Hunter Collective on a principle of collaboration and connecting. ‘Collaboration over competition’ is everything we stand for. Connecting with those that are aligned with your values is a safe place to start.

Asking for help
When you are a small business owner or an independent stylist, you will instinctively know who your trusted resources are and who to ask for help from. As hairdressers, I think we have such a strong intrinsic feel for people, so trust your gut. Keep those you trust close, keep them involved in the conversation, in your ideas and in your journey. You never know where that conversation might go, so be ready to share openly. Ultimately that level of trust will deepen those connections in your inner circle and bring great rewards in the process.

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