With environmental activists from Extinction Rebellion a constant presence outside various shows, the group was pretty effective in questioning the raison d’etre of the fashion industry. And, of course, they are right – reflective of current culture, the fashion industry does need to change and become more eco aware.
It is obviously not going to happen overnight – the British Fashion Council and some designers are starting to address their eco responsibilities and focussing on more sustainable practices such as recycling and using fabrics and dyes that are less harmful to the environment. But it is baby steps – as in the hair industry, we all need to start doing our bit, no matter how small it may be.
With our Sustainable Salon Life initiative, we want to help salons think about what steps, albeit baby ones, they can undertake. This issue our very own Eco Columnist, Karine Jackson, pulls up plastic in salons – you must read it on page 69 – it’s a real call to plastic action!
Twitter: @nicolaprohair
