As salons across the UK open their doors again or plan to do so soon, I’m reminded how it’s going to take more than a lick of paint to create salon transformation post lock down .
There is a saying that “if you keep doing what you’ve always done you will keep getting the same results.” This is so apt for the moment.
Salons who struggled pre lock down due to things like :
✔️Growing bills, VAT and bad debt
✔️Loss of salon control
✔️Lack of systems and clarity
✔️Low self-worth and confidence issues
✔️Feeling trapped in the tools
✔️Lack of clients
✔️Struggling with pricing
The list goes on …these salons, unless they have made huge changes during lock down, have merely pressed pause on some HUGE issues.
Problems that don’t get resolved have a way of rearing their ugly head again! So, what can salons do to make sure they restart a successful salon business?
During the last recession of 2009 I didn’t have any government support, unlike what has been available during this lock down. I didn’t know how I was going to meet payroll and there was no-one offering to pay my team 80% on furlough while I took time to figure stuff out and plan for the future. I had to think in my feet and take immediate action.
Here are some tips that will hopefully help you like they did me back then.
Strengthen yourself from the inside and you will see better results on the outside.
Become obsessed with these three things and build your marketing strategies around them.
You can turn your marketing activity down during busy times but never turn it off altogether.
Salon Jedi is launching a brand new 30 day Mindset Magic Miracles course on 2nd August – details launching soon. For more info see https://salonjedimarketing.com/