Britain’s Most Googled Hair Concerns

New data has revealed that 1.28 million Google queries are made on average about different hair concerns every year in the UK.

To uncover the nation’s biggest haircare woes, Longevita Hair Transplant examined 150+ common queries using search trend data, identifying the most popular topics and related questions. With over 107,000 hair queries made every month, hair transplant surgeon Dr. Çağla Yüksel offers some answers…

1. Hair Loss – why is my hair falling out?

Inquiries about hair loss amassed an average monthly volume of 25,945, with 2,067 specifically focused on understanding the causes of hair loss.

According to Dr. Çağla: ‘Pattern baldness is the most common type of hair loss caused by genetics and sex hormones. Unfortunately, it both slows down the growth and shrinks the hair follicles. However, you can also lose hair due to things such as physical or emotional stress, hormonal changes, nutritional deficiencies, medical therapy, illnesses or even tight hairstyles, hair extensions and chemical hair treatments. In any case, it’s best to consult a board-certified doctor.’

2. Hair Styling – how to curl hair with a straightener?

Coming in second, questions around hair styling garnered an average monthly volume of 21,075, with the top question of how to curl hair with straighteners amassing 3,325 searches per month.

‘For this, make sure your hair is dried, brushed and sprayed with a heat protectant. Then, there are a number of ways it can be approached:

• Slide the straightener down a little, twist your hair once, move all the way down.
• Wrap your hair around, in and out of the straightener, then slide it down.
• Clamp the hair in the straightener, give it a full twist, then slide down.’

3. Hair Care – is coconut oil or rosemary oil good for hair?

Taking third spot were questions around caring for hair, with notable interest in whether natural ingredients such as coconut oil and rosemary oil were good for hair, each garnering 2,900 searches; 27% of the combined category total (20,992 average monthly searches).

According to Dr. Çağla: ‘Coconut oil contains essential fatty acids, providing antimicrobial, antibacterial, antiviral and antioxidant properties which can help strengthen the hair. Additionally, this oil contains certain vitamins, which can moisturise the scalp, nourish the hair, eliminate organisms like fungi and help with dandruff, inflammation and itching.’

Rosemary oil, on the other hand, has its benefits, but you have to be careful with its usage. ‘Rosemary oil can increase blood circulation, providing more oxygen and nutrients to the hair roots. Plus, it can help remove accumulated dirt and oil on the scalp too. However, pure rosemary oil can cause skin irritation, so you should add 2-3 drops of rosemary oil to 1 teaspoon of carrier oil, such as olive oil, almond oil, grape seed oil or coconut oil.’

4. Hair Growth – how to grow hair faster?

 As the fourth most popular category with 14,590 average monthly searches for its queries, the top question on hair growth boasted a significant traffic of 3,420.

For this, Dr. Çağla recommends: ‘Have a healthy diet that’s rich in protein and iron. Avoid products that have harmful chemicals in them. Also, don’t excessively straighten your hair at high temperatures and dye your hair too frequently. But firstly, make sure there are no underlying health issues that are hindering your hair growth.’

5. Hair Transplant – how much is a hair transplant?

Hair transplant inquiries totalled 6,020 average monthly searches, with a notable 2,400 specifically seeking information on the cost.

‘In the UK, the average cost of hair transplants can range between £3,000 and £15,000 or even more. The number of grafts, hair transplant technique, location of the clinic and the experience of the surgeon can affect the overall price.’

Research provided by https://www.longevitahairtransplant.com