📍YOMI SHOOT. This was one of my favourite shoots to date! I was really involved in the planning and concept of the campaign, working alongside the brand and production company on the hair direction.We wanted to reflect and complement the brand’s values and clothing vibe: sleek and clean visuals for the E-commerce, and textured and unruly for the film to show the “Yomi Girl” on her night out. I can’t wait to work with the team on the next collection!
📍Roxie Nafousi x Hello! I love working with the HELLO! Fashion team – I’ve collaborated with them quite a lot over the years and it’s always good fun. ROXIE NAFOUSI is so influential in the UK self-care movement, and the shoot was to promote her new book about being your best self, so I was excited to work with her too. This was her first ever cover shoot however, so she was quite nervous. To make Roxie feel more confident and relaxed, we experimented with various different shots – as a hairdresser, I find this is such a key way to make the whole shoot more harmonious. With Laura Dexter on makeup andLaura Weather burn on styling, it was such a great team.
📍ROMAN KEMP was recently one of the celebrity guests on Michael McIntyre’s TheWheel, and what a laugh we had! Michael is a real character, so I love being able to work on jobs like this with my mate – it’s great to see how big shows like that come together. There was also a really iconic lineup, with a very exciting winner… tune in to see for yourself!
I’m so excited to announce my role as Global Ambassador of Cutting & Styling for KEUNE. This will involve working on the brand’s campaigns and innovations globally, as well education, events and content creation in the UK. Keune is a family business that is fully loyal to the professional hairdresser, which I find so important. A huge thank you to everyone involved for this opportunity – I can’t wait to get started and work alongside you all to help get Keune the recognition and awareness it deserves.
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