This was such a fun job! Even though I’m not really a gamer, I love Call of Duty and it amazes me how huge the franchise is. To do a shoot for the new game launch, and to see all the background workings of some of the team involved, was really cool. And yes, that is real money in the briefcase! The security guards didn’t take their eyes off it!
As part of his Vodafone activation, I worked with Roman for the ‘Easy as Pie’ campaign at a pie shop pop-up in Shoreditch. I love the random workdays we have together, and when it’s your mate it never feels like work anyway! We trialled a new micro mullet haircut too, which hopefully went down as well as the pies!
I travelled to Croatia to do my own show for the Keune Global Manifest at an incredible venue in Dubrovnik. I was there to show the versatility of the new style range, reflecting the different products across my eight models. I wanted to showcase different textures and shapes paired with beautiful colour, while also doing a live haircut on my ‘Muse’ model.
I recently had the honour of leading the new campaign for the Keune Style Range relaunch. I was involved in everything from the white label testing all the way to product design, so to be part of creating the key imagery looks alongside other Global Ambassadors was a really proud career moment for me. The products and imagery have been received so well by both clients and stylists around the world; it’s been a real success for the company, and continues to cement my relationship and growth with the brand.
I also launched the new Keune Style Range to the UK Keune salons and prospects alongside some of my team from my salon. I spoke about my involvement in the range from start to finish, explained my relationship with the brand and showcased models to demonstrate the product. The event was held at the House of Keune by Bloom in London, but we totally dressed the space and lit it completely differently to give it such a new feel – complete with great music from my friend and his band and even better cocktails with names that reflected products in the range! Thank you to the Keune UK team for giving me the opportunity.
The Passport to Keune event was my biggest show to date in my career! There were 700 people in the audience, including a mix of current Keune salons across America and some prospect accounts too, so I really had to impress! We were in Charleston, South Carolina, as this is the port where Keune stock arrives in America. My show was called ‘Fluid’ and I had seven models – six for a presentation and one for a live demo. The show focused on all of the wet and shiny elements to hair, whilst also showing the versatile shapes and textures achievable with the Keune range. It was one of the best work jobs I’ve had. Everyone was so welcoming, and the people involved from the planning (which started a year ago!) to the final event were amazing. I can’t wait to get back to the States and do more!
For previous instalments, click here
