Business Whats Going on

Book Club | Don’t Sell by Emil McMahon

February 02, 2021

Book Club – Bruno Marc, JOICO Ambassador for the UK, Europe and Ireland

“One of my favourite books which has helped our business massively is Don’t Sell by Emil McMahon – if you haven’t read this yet please do so as soon as you can, it’s fantastic.

It looks at modern day salon life and how internet shopping has changed the way we purchase products, how social media needs to develop to become a more successful marketing tool for salons and how communication needs to evolve continuously. It’s so relevant to our salon and business plan that it has provided us with exceptional advice and helped is make a profitable salon business.”