The Aveda artistic team, led by Antoinette Beenders, styled models, influencers and performers including the LA Roller Girls and Beth Ditto.
Get the Look – LA Roller Girls
To achieve the “athletic hair” look, Antoinette and the team created individualised looks for each roller-skater, all dressed in Stella McCartney x Adidas. First, they ensured the hair was in top condition by incorporating and treating with Aveda nutriplenish™ leave in conditioner or Aveda botanical repair™ bond-building styling crème, dependent on hair type. The hair was then uniquely styled to each roller-skater and pulled back. Laces from the Stella McCartney x Adidas collection were embedded and accessorized throughout braids and twists.