Prioritising the importance of sustainability, Blue Tit, a sustainable salon collective in London, has successfully achieved B Corp recertification and has renewed its social and environmental commitments for the next three years.
Setting a new standard for the hair and beauty industry globally, Blue Tit became the UK and Europe’s first salon collective to achieve B Corp certification in 2020.
Blue Tit is proud to prioritise diversity, inclusion, community and sustainability through:
KMS Hair continues to push the boundaries of sustainable innovation through upgrading two of its iconic ranges, MOISTREPAIR and COLORVITALITY with upcycled ingredients.
With both ranges now using the brand’s new Technology Nature Philosophy, the products combine science with upcycled natural ingredients to create effective and sustainable haircare products. Through an upcycling process, natural sources are repurposed to create valuable and effective solutions. What’s more, the plant-based micro bio-actives penetrate deep into the hair structure, ensuring exceptional performance whilst staying committed to sustainability.
The new MOISTREPAIR range uses the upcycled natural ingredient of Prickly Pear – known for creating a Hyaluronic Acid-like effect for intense moisturising and repairing benefits – whilst the COLORVITALITY range uses Pomegranate to help fight free radicals that are responsible for colour fading. Find out more.
In an exclusive interview with Neil Capstick, Founder of Leaping Bunny certified haircare specialists, Neäl & Wølf, we find out what it really takes to become cruelty free…
Why was it important for Neäl & Wølf to achieve the Leaping Bunny certification?
Getting the Leaping Bunny certification was a huge achievement for us, and it’s not just about a label. Being one of only two professional colour brands to get this approval really shows our commitment to being cruelty-free and staying true to our customer values.
What does the Leaping Bunny approval mean for your customers?
This certification offers reassurance. It shows we’ve gone the extra mile to make sure everything we do is cruelty-free. We’ve dug deep into over 450 ingredients to meet the tough standards set by Cruelty Free International.
How does Neäl & Wølf ensure that all of its products meet the criteria required for this certification?
We’ve taken a super thorough approach, going over every single raw material and ingredient across our entire product line to make sure there’s no animal testing at any stage. On top of that, we test our products in salons with haircare pros, not on animals, to ensure that we’re also delivering top-notch quality for both salon and home use.
What challenges did you face in aligning your brand with these ethical standards?
One of the biggest challenges was balancing our commitment to quality with the need to reformulate some of our products to be fully vegan friendly. We had to carefully choose ingredient alternatives that would still deliver the high performance our customers expect while sticking to our ethical guidelines.
How will the brand further its sustainable aims in the future?
Going forward, we’re focusing on making all our new products 100% vegan friendly and reformulating our existing range to meet those same standards. We’re also improving our packaging to use at least 35% PCR plastic, which helps cut down on single-use plastic. Plus, we’ve partnered with the Green Salon Collective to empower our salon partners to adopt more environmentally friendly practices too. Find out more.
