5 Ways Colour Analysis Can Help Your Clients | Colour Memo

5 ways colour analysis can help your clients with Nova Fanner Novalux Hairdressing

Have you ever given a client exactly the colour they asked for, but their reaction is surprise and disappointment? Well, it’s probably because the colour itself is wrong for them. Nova Fanner, Educator and Ambassador for WELOVE, shares why offering a bespoke colour analysis is a crucial part of a consultation.

1. Personalisation.
   In order to ascertain the most suitable colours, accurate colour analysis takes the client’s personality and genetics into account. As a result, consultations become more bespoke and truly reflect the individual in the chair.
2. Enhanced confidence.
   Clients feel more confident with hair colours that complement their natural features and boost their self-esteem. They can leave the salon feeling younger, healthier and the very best version of themselves.
3. A holistic approach.
   Colour analysis allows you to offer a more holistic approach to colouring hair. By considering the client as a whole entity through using their personality and genetics, you can advise them on everything from styling and wardrobe, to make up and eyewear.
4. Less colour correction.
   When working more directly with the client’s genetics, you are less likely to encounter problems when colouring their hair. (So no more preying to the hair gods in the back room!)
5. Better value.
   With less colour correction work to be done, you’ll find your colour services much kinder on the purse strings.

Unique Colors, Unique You

Goldwell has recently launched its annual trend-inspired colour campaign, Unique Colors, Unique You. Inspiring stylists to unleash their creativity and take their expertise, craft and passion to the next level, the campaign features the ‘Iconic Muted’ collection, a carefully curated selection of Topchic, Topchic Zero and System @Pure Pigments. Playing on the growing love for muted, earthy tones in fashion and design, Goldwell has translated these into the world of hair colour, creating an aesthetic world influenced by organic resources, natural landscapes, stone, clay and crystalline minerals.

Featuring a carefully curated selection of 18 existing Topchic and six existing Topchic Zero shades, the collection is enriched by six brand-new muted Topchic Zero shades to counteract and mute undertones for particularly soft, natural colour results. Capturing the essence of the unique earthy colours, the shade palette beautifully merges earthy, warm and stone-grey-inspired calm tones, all to create customised trend looks with soft, natural colour results.

To learn more, visit: www.rdr.link/HBD004

Filthy Rich!

Rich, deep brown will be a major colour trend going into 2025, and it’s a great way to spice up a more traditional brunette hue. A spin off from the expensive brunette, this colour adds richer, deeper tones for a beautiful result.

While cowboy copper has enjoyed a rodeo -sized amount of usage, we will begin to see a richer variation of this hair colour moving into 2025. To achieve this rich, spiced orange/red tone, I recommend starting with a pre-pigment, before weaving in a few highlights around the crown (you can even paint in some deeper red lowlights amongst your global copper too). ASP Elixir Permanent Colour is my perfect partner for achieving these looks – it offers long-lasting results with such an intense nourishment and shine!

– Tracey Ann Smith, ASP Global Ambassador