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5 Minutes with Jake Unger

August 09, 2023

HOB Academy Head of Education, Jake Unger, talks Camden, Collections and Carhartt suits.

Talk us through what a normal working day looks like for you.

What I love about my job is that it is so varied; leading the Academy Team always involves so many different projects running at once. From teaching our internal team members or preparing for shows and shoots, to working with our management teams from our 17 salons. I am based predominantly at the HOB Academy in Camden throughout the week. It is a great place to work because it has a built-in studio. It is also in a really cool area of London, which is perfect for constant inspiration. I love that our industry has so many pathways and avenues to excel in your career.

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What’s your favourite thing to do in your free time?

I enjoy the simple things –relaxing at the weekends, working out, boxing, football.

Can you tell us about the inspiration behind your latest collection?

Our latest collection is ourICON Collection. It is based upon key influences and ‘icons’ throughout the years, using models, actors and the music world to create iconic looks that stand the test of time. The main objective of the shoot was to inspire the hairdressers within our salons; to offer the different haircuts and colours within their consultations, to help keep their clients fresh and always progressing their looks. Also, it was important for us to have a collection that was commercial enough to inspire our clients for their next look. We took inspiration from the style of photography used by the likes of Burberry and the Kooples for a relaxed, cool vibe, working with girls and guys together for an effortless mood. The result was a collection of men and women’s looks that work inharmony to show an array of different looks with different hair textures and colours.

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What is your favourite wardrobe item at the moment and why?

I’m really into the workwear vibe atm. It’s the kind of style I have had for a while now, and it seems timeless. I’ve got a cool Carhartt suit which I love as I can wear it for both casual or smart, but it doesn’t look out of place for any occasion.

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Can you share with us one of your proudest hairdressing moments and why?

Being Head of Education for HOB is something I’m very proud of. To have worked my way up through the company from 16 years old to this point has been great. I love working with such a fantastic team, as well as great directors Akin, Clive and Paul, who constantly push the boundaries and push our company forward.

5 Minutes with Jake Unger

“This is my dog Willow, he has an amazing personality and when I’m not working, we do everything together.”

Quick fire favourites

1. To eat: Decimo in London

2. To visit: Japan

3. To listen: Good Kid, M.A.A.D City by Kendrick Lamar

4. To watch: Boxing

5. To read: The Rules of Life by Richard Templar

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