Clients will visit your social media profiles to read reviews and to see images of your work, but they will also go on to see if your brand is right for them. Does your brand have a similar ethos to that of the client? It’s important that clients are able to see from your profiles what your salon is all about and what is important to you.
At BLACC + BLOND we promote all aspects of our business on our social media via graphics, videos and interviews to make clients aware and to help them decide whether our salon is ‘for them’ or not. By being sustainable and gender neutral, this will attract a wider clientele to our salon.
Salons that don’t showcase these aspects of their business are likely to lose clients and have clients going elsewhere because they can’t identify with the salon and they aren’t aware of the great things they are doing and what they are trying to achieve that may be in line with their own ethics.
Clients are looking at social media to see how professional your brand is and if it looks credible. This can be shown in your hair work but also on the way your overall profile looks and is displayed. At BLACC + BLOND we think it’s so important that the branding of our social media pages is the same as our branding within the salon, on our website and in any of our marketing materials – everything has to be consistent.
We use the same coloured graphics on our social media pages that are in our logo and reflected in our salon design and we try to keep our social media platforms exactly like our salon – minimalistic, modern and conceptual. This creates a cohesive brand identity whereby clients can easily identify your salon and it also provides a unified experience for new clients and existing clients.
My 4 Top Tips