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Booked! | Luke Benson’s March 2025 Diary

March 03, 2025

Giving us exclusive monthly access to his stylish, swamped and star-studded schedule, celebrity hairdresser, session stylist and salon owner, Luke Benson, shows us what he’s been up to…

 

Booked! | Luke Benson's March 2025 Diary 1

Amsterdam with Alicia Riley

I recently popped over to Keune HQ in Amsterdam, this time to teach a two-day masterclass with fellow Global Ambassador, Alicia Riley, who was over from Australia. She did all the creative colouring on our models, and I did the cutting and styling. They were a great group, with a mix of stylists and educators at a very high level. The pressure was definitely on, but I think it was a real success!

Booked! | Luke Benson's March 2025 Diary

Party Season Education Videos

Leading up to the party season, I created four videos for Keune showcasing different looks using the new Style range. There was a real mix of hair down, up, textured and sleek looks, so that clients and other stylists could see the various creations possible when using the new range. I really enjoyed experimenting with what products to use and playing around with different processes to create the looks.

Booked! | Luke Benson's March 2025 Diary 2

ITV New Year’s Eve Bash

Roman Kemp hosted an ITV show that aired on New Year’s Eve, recapping the year’s events in the media, celebrity and public eye. It was the second year in a row doing this, and it’s always so much fun. The content can be SO random, but everyone is in high spirits filming these sorts of shows!

Booked! | Luke Benson's March 2025 Diary 3

Keune Switzerland and Indonesia with Jayson Gray

We also had the Keune Switzerland and Indonesian teams over to London at the House of Keune for some education sessions with myself and UK Colour Visionary for Keune, Jayson Gray. Jayson and I have worked together a lot over the years, and I feel our styles really complement each other. We showcased eight different models across the two sessions – Jayson working on the colour and me on a mix of haircuts and styling. It’s always a real honour to be able to showcase our London influences to hairdressers from other countries, hopefully giving them some inspiration to take home!

Booked! | Luke Benson's March 2025 Diary 4

Dublin Style Launch

This was a two-day trip to showcase the new Keune Style range to the Irish teams. Salon owners and prospect accounts came to my classes to hear me talk about my role with Keune, why I love the brand and what the new style range can do for them. I took two models with me and created a variety of looks to show off the versatility of the range.

Booked! | Luke Benson's March 2025 Diary 5

Space NK

Back at the tail end of last year, I worked on the Space NK Christmas campaign to showcase their top products for the festive season. It was the beauty special, so we were able to really focus on the hair and make-up side of things. It was a great team too, including my great friend, Lan Nguyen-Grealis, who did all the gorgeous make-up looks.

Check out more of Luke’s hair happenings at @lukebensoncreative and @lukebensonsalon

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