As a freelance hairdresser, your clients are not only paying for your services, but for the extensive knowledge that you bring to the table. Often, we can overlook the importance of sharing this expertise with our clients, yet doing so can significantly enhance their experience and satisfaction. Here’s how you can leverage your knowledge to benefit your clients and grow your business…The Art of Shampooing andConditioningThink about the last time you explained to a client how to shampoo their hair properly… it’s likely been a while. Many people’s first encounter with shampooing is as a toddler – with a haphazard splash of water and soap! – and they carry those habits into adulthood. By educating clients on the correct amount and type of shampoo to use for their hair type, you can transform their haircare routine immensely.
The Art of Shampooing and Conditioning
Think about the last time you explained to a client how to shampoo their hair properly… it’s likely been a while. Many people’s first encounter with shampooing is as a toddler – with a haphazard splash of water and soap! – and they carry those habits into adulthood. By educating clients on the correct amount and type of shampoo to use for their hair type, you can transform their haircare routine immensely.
Conditioners are often misunderstood too. Clients frequently believe that conditioners make their hair greasy, not realising they may be using the wrong type for their hair. Explain the differences between lightweight leave-in conditioners and heavier treatment conditioners.When you demystify these products, clients are more likely to see the benefits and use them correctly.
Styling Products: The Right Choice for Every Hair Type
When it comes to styling products, many clients are clueless. As professionals, we instinctively know whether to use a wax or serum, but our clients don’t. Take time during appointments to explain what products you’re using, why you chose them and how they should be applied. This not only educates your clients but subtly promotes the products you trust and sell.
Selling Without Selling
Many hairdressers dislike the idea of selling products, but when you educate your clients about what they need and why, you’re not selling — you’re informing. Discuss the importance of the right products, and clients will naturally want to purchase them from you. For example, when a client asks for a shampoo recommendation because they’re overwhelmed by choices in the supermarket, you have an opportunity to guide them towards the products you use and trust.
Observing and Understanding Clients
When you greet a client, you instantly assess their hair’s condition, colour and style. This rapid analysis is a skill honed over years and it’s crucial in providing personalised services. Encourage clients to come to appointments with their hair as they typically wear it – this will give you insight into their daily hair habits and allow you to make more tailored recommendations.
Building Your Stock as a New Freelancer Starting off as a freelancer can be daunting, especially when faced with a plethora of products at wholesalers. Begin with the brands and products you are familiar with from your training. As you gain more experience, you can then expand your range based on recommendations from peers and your own trials. Confidence in your tools is vital, and starting with what you know helps build that confidence.
Essential Products for Your Kit
Any well-rounded starter kit should include:
● A colour-safe shampoo and conditioner.
● A moisturising shampoo for regular use.
● Volumising products for clients needing extra lift.
● A clarifying shampoo for deep cleaning, especially useful before treatments like perming.
● When it comes to colours, purchase what you need based on consultations. Start small and expand as you get to know your clients’ preferences.
Networking and Finding New Clients
To grow your business, tap into local groups and communities. Women’s Institutes, parent-teacher associations and local clubs are always on the lookout for speakers.
During these talks, demonstrate simple yet impactful techniques – how to re-style someone’s hair with a simple change in parting, for instance. Such demonstrations not only showcase your expertise but also builds trust with potential clients.
Leveraging Local Resources
Look for opportunities to speak at local events advertised on social media, parish magazines or community newspapers – even casual conversations with other parents at your child’s school can lead to new client connections! The key is to start small, be genuine and let your expertise shine through.
Remember, your expertise is your strongest asset – use it wisely and your clients will keep coming back, eager to learn more and benefit from your skills.
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