A typical salon creates a tremendous amount of waste every day. But with a few adjustments and some smart choices, salons can curb water waste, energy use and chemical by-products to make a big impact on the earth, and a lasting impression on clients.
A great resource that Salon Success partners with is Green Salon Collective, a network that helps salons nationwide find the path to sustainability. Founded by environmental experts, hairdressers and eco campaigners they are the original authority on salon sustainability throughout the UK and Ireland, focusing on finding circular solutions for salon waste.
RE-PURPOSE
● Collect salon waste and re-purpose it instead of putting it in a landfill.
● Gather hair clippings to help soak up oil spills.
● Recycle used foils into energy and new metals.
● Neutralise residual dye waste with salts and water, while solid components are diverted to a hazardous waste area.
SAVE ENERGY
● Implement energy and water-saving systems, which save resources and money.
LEARN MORE
● Visit greensaloncollective.com to start your green journey. Save 15% with code SSRECYCLE
● Read our FREE Sustainable Salon Guide for more ideas and ways to go green with Salon Success.
MARKETING TO GREEN CLIENTS
TREE PLANTING
The Tea Tree brand partners with REFOREST’ACTION to plant trees around the world, an initiative that speaks to the hearts of eco-minded clients. Committed to planting 1 million trees by the end of 2022, Tea Tree helps green the globe and makes a lasting impression on eco-conscious clients. Tea Tree partner salons are encouraged to plant a FREE tree online.
MERCHANDISING
Communicate your salon’s eco efforts. Utilise sustainable POP, shelving and display units alongside eco-friendly and recycled salon furnishings to highlight Tea Tree’s support of REFOREST’ACTION and how clients can help green the globe. Decorate the salon with succulents and plants to set the tone. Hand every client a Tea Tree Wash House Menu featuring multi-sensory experiences for a spa-like retreat they can’t get anywhere else.
EVENTS
Host a VIP event in your salon that includes Tea Tree product giveaways, digital tree plantings, organic refreshments, and on-site yoga or wellness experts. Invite local influencers and offer clients a voucher to return for 10% off their next service.
DIGITAL
Download the Tea Tree digital toolkit which includes social media assets and product images to help you promote the brand in your salon. Keep guests and potential guests updated on your events, promotions, sales and the salon’s latest green sustainable developments or offerings.
SOCIAL MEDIA
Engage clients on your social media channels by reposting @PaulMitchellUK and @TeaTreeHairCare content. Create your own content using the social media assets you can find on the Salon Success website. Follow local wellness, green beauty and eco-friendly influencers on Instagram to make new connections, and follow their followers to expand your reach.
For more information on the eco-friendly brands offered by Salon Success, or for more green advice visit: WWW.RDR.LINK/HE006
