New Wave by Upgrade

New to the UK, Upgrade has been developed by hairdressers, for hairdressers. At the heart of Upgrade is Luri Roselli, an internationally renowned hairstylist who has been working with the company to develop products and training since 2010.

Luri has worked as a trainer for some of the most famous names in the industry, such as L’Oreal, Academy, Sassoon Academy and Llongueras. He has been backstage at beauty contests like Miss Italia and Miss World and worked at Fashion Weeks in London, Paris and Milan.

As a brand, Upgrade believes that beauty comes from the heart and creativity comes from you – the hairdresser. Caring for both the professional and their clients, this new range of stylers are ergonomically designed to care for the hairdresser’s health.

With the Upgrade line, every professional may become true hairstylist earning more knowledge, health and time. Moreover, the professional will have access to new and exclusive techniques.

Visit or call Wonderful Brands on (0)23 9400 3660 to become an Upgrade stockist.

Join the Upgrade movement and follow #MADEWITHLOVE #MADEWITHUPGRADE